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Citations to my articles
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Title / AuthorCited by Year
Brand equity as a signaling phenomenon
T Erdem, J Swait
Journal of consumer Psychology 7 (2), 131-157
9481998
Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets
T Erdem, MP Keane
Marketing science 15 (1), 1-20
6101996
Brand credibility, brand consideration, and choice
T Erdem, J Swait
Journal of Consumer Research 31 (1), 191-198
4092004
An empirical analysis of umbrella branding
T Erdem
Journal of Marketing Research, 339-351
3871998
Brands as signals: a cross-country validation study
T Erdem, J Swait, A Valenzuela
Journal of Marketing 70 (1), 34-49
3002006
Brand and quantity choice dynamics under price uncertainty
T Erdem, S Imai, MP Keane
Quantitative Marketing and Economics 1 (1), 5-64
2662003
The equalization price: a measure of consumer-perceived brand equity
J Swait, T Erdem, J Louviere, C Dubelaar
International Journal of Research in Marketing 10 (1), 23-45
2561993
A dynamic analysis of market structure based on panel data
T Erdem
Marketing Science 15 (4), 359-378
2291996
The impact of brand credibility on consumer price sensitivity
T Erdem, J Swait, J Louviere
International Journal of Research in Marketing 19 (1), 1-19
2002002
Performance of store brands: a cross-country analysis of consumer store-brand preferences, perceptions, and risk
T Erdem, Y Zhao, A Valenzuela
Journal of Marketing Research 41 (1), 86-100
1622004
Structural modeling in marketing: Review and assessment
P Chintagunta, T Erdem, PE Rossi, M Wedel
Marketing Science 25 (6), 604-616
1262006
An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding
T Erdem, B Sun
Journal of Marketing Research 39 (4), 408-420
1162002
Understanding reference-price shoppers: a within-and cross-category analysis
T Erdem, G Mayhew, B Sun
Journal of Marketing Research 38 (4), 445-457
1052001
A dynamic model of brand choice when price and advertising signal product quality
T Erdem, MP Keane, B Sun
Marketing Science 27 (6), 1111-1125
1032008
Brand equity, consumer learning and choice
T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ...
Marketing Letters 10 (3), 301-318
911999
Learning about computers: An analysis of information search and technology choice
T Erdem, MP Keane, TS Öncü, J Strebel
Quantitative Marketing and Economics 3 (3), 207-247
882005
Brand effects on choice and choice set formation under uncertainty
J Swait, T Erdem
Marketing Science 26 (5), 679-697
652007
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters
T Erdem, MP Keane, B Sun
Journal of Econometrics 89 (1), 177-196
511998
Testing for choice dynamics in panel data
T Erdem, B Sun
Journal of Business & Economic Statistics 19 (2), 142-152
472001
The effects of temporal consistency of sales promotions and availability on consumer choice behavior
J Swait, T Erdem
Journal of Marketing Research 39 (3), 304-320
462002
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