‪Yousra Bakr‬ - ‪Google Scholar‬

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Cited by

	All	Since 2019
Citations	70	68
h-index	3	2
i10-index	2	2

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201720182019202020212022202320241 1 10 13 13 23 9

Co-authors

Ahmed TolbaProfessor, The American University in CairoVerified email at aucegypt.edu
Hakim MeshrekiAssistant Professor of Marketing, American University In CairoVerified email at aucegypt.edu
Mohamed M. MostafaGulf University for Science and TechnologyVerified email at gust.edu.kw

Yousra Bakr

Yousra Bakr

The American Univeristy in Cairo

Verified email at aucegypt.edu

Mobile advertising digital marketing consumer behavior


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Drivers of SMS advertising acceptance: a mixed-methods approach Y Bakr, A Tolba, H Meshreki Journal of Research in Interactive Marketing 13 (1), 96-118, 2019	50	2019
Consumer Intention to Buy Plant-Based Meat Alternatives: A Cross-Cultural Analysis Y Bakr, H Al-Bloushi, M Mostafa Journal of International Consumer Marketing, 2022	16	2022
Antecedents to SMS Advertising Acceptance: A Grounded Theory Approach Y Bakr, A Tolba International Journal of Internet Marketing and Advertising, 2016	4	2016
Antecedents to SMS Advertising Acceptance: The Case of Egypt Y Bakr Maastricht School of Management, The Netherlands, 2015		2015

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