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Dr Rungpaka Amy Hackley
Dr Rungpaka Amy Hackley
Senior Lecturer in Marketing
Verified email at bbk.ac.uk
Title
Cited by
Cited by
Year
Antecedents of luxury brand purchase intention
K Hung, A Huiling Chen, N Peng, C Hackley, R Amy Tiwsakul, C Chou
Journal of Product & Brand Management 20 (6), 457-467, 2011
6132011
Advertising and promotion
RA Hackley, C Hackley
Advertising and Promotion, 1-424, 2021
608*2021
Entertainment marketing and experiential consumption
C Hackley, R Tiwsakul
Journal of marketing communications 12 (1), 63-75, 2006
2372006
Explicit, non-integrated product placement in British television programmes
R Tiwsakul, C Hackley, I Szmigin
International Journal of Advertising 24 (1), 95-111, 2005
1982005
An ethical evaluation of product placement: a deceptive practice?
C Hackley, RA Tiwsakul, L Preuss
Business Ethics: A European Review 17 (2), 109-120, 2008
1162008
Marketing and the cultural production of celebrity in the era of media convergence
C Hackley, RA Hackley
Celebrity, Convergence and Transformation, 9-25, 2017
1022017
Young adults and ‘binge’drinking: A Bakhtinian analysis
C Hackley, A Bengry-Howell, C Griffin, W Mistral, I Szmigin, RAH Tiwsakul
Journal of Marketing Management 29 (7-8), 933-949, 2013
742013
Advertising at the threshold: Paratextual promotion in the era of media convergence
C Hackley, AR Hackley
Marketing Theory 19 (2), 195-215, 2019
672019
Implications of the selfie for marketing management practice in the era of celebrity
C Hackley, RA Hackley, DH Bassiouni
Marketing Intelligence & Planning 36 (1), 49-62, 2018
462018
The X-Factor enigma: Simon Cowell and the marketization of existential liminality
C Hackley, S Brown, RA Hackley
Marketing Theory 12 (4), 451-469, 2012
442012
Observations: Unpaid product placement: The elephant in the room in UK TV’s new paid‑for product placement market
C Hackley, R Amy Hackley née Tiwsakul
International Journal of Advertising 31 (4), 703-718, 2012
412012
Transgressive drinking practices and the subversion of proscriptive alcohol policy messages
C Hackley
KELM (Knowledge, Education, Law, and Management) 11 (3), 192-205, 2015
402015
The iconicity of celebrity and the spiritual impulse
C Hackley, RA Hackley
Consumption Markets & Culture 19 (3), 269-274, 2016
262016
How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals
RA Hackley, C Hackley
Qualitative Market Research: An International Journal 18 (4), 427-441, 2015
152015
Death, ritual and consumption in Thailand: insights from the Pee Ta Kohn hungry ghost festival
RA Hackley, C Hackley
Death in a consumer culture, 115-131, 2015
112015
Television product placement strategy in Thailand and the UK
AR Hackley, C Hackley
Asian Journal of Business Research 3 (1), 2013
92013
Advertising and Promotion
C Hackely, RA Hackley
Sage Publications, London, 2005
92005
Imaginary futures: Liminoid advertising and consumer identity
C Hackley, RA Hackley, DH Bassiouni
Journal of Marketing Communications 27 (3), 269-283, 2021
82021
Rethinking advertising as paratextual communication
C Hackley, RA Hackley
Edward Elgar Publishing, 2022
62022
Autoethnography and subjective experience in marketing and consumer research
C Hackley, RA Hackley
Revista Interdisciplinar de Marketing 6 (1), 3-10, 2016
52016
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