| Cause related marketing: ethics and the ecstatic W Smith, M Higgins Sage 3, 86-100, 2008 | 287* | 2008 |
| Cause-related marketing: Ethics and the ecstatic W Smith, M Higgins Business & Society 39 (3), 304-322, 2000 | 287 | 2000 |
| Marketing: A critical textbook N Ellis, G Jack, M Higgins, J Fitchett Sage Publications, 2010 | 115 | 2010 |
| Reconsidering the relationship analogy W Smith, M Higgins Journal of Marketing Management 16 (1-3), 81-94, 2000 | 91 | 2000 |
| Amazing tales: Organization studies as science fiction M Parker, M Higgins, G Lightfoot, W Smith Organization 6 (4), 579-590, 1999 | 64 | 1999 |
| Science fiction and organization W Smith, M Higgins, M Parker, G Lightfoot Taylor & Francis Group, 2003 | 49 | 2003 |
| The abject single: exploring the gendered experience of singleness in Britain AL Lai, M Lim, M Higgins Journal of Marketing Management 31 (15-16), 1559-1582, 2015 | 37 | 2015 |
| Becoming invisible: The ethics and politics of imperceptibility W Smith, M Higgins, G Kokkinidis, M Parker Culture and Organization 24 (1), 54-73, 2018 | 31 | 2018 |
| Anti‐corporate protest as consumer spectacle M Higgins, M Tadajewski Management Decision, 2002 | 31 | 2002 |
| Postmodernism and popularisation: The cultural life of chaos theory W Smith, M Higgins Culture and Organization 9 (2), 93-104, 2003 | 29 | 2003 |
| Of a complex sensitivity in marketing ethics education R Brennan, L Eagle, N Ellis, M Higgins Journal of Marketing Management 26 (13-14), 1165-1180, 2010 | 28 | 2010 |
| Recatechizing codes of practice in supply chain relationships: discourse, identity and otherness N Ellis, M Higgins Journal of Strategic Marketing 14 (4), 387-410, 2006 | 23 | 2006 |
| The Routledge Companion to Critical Marketing M Tadajewski, M Higgins, J Denegri-Knott, R Varman Routledge, 2018 | 20 | 2018 |
| Introduction: More amazing tales M Higgins Science Fiction and Organization, 11-22, 2003 | 15 | 2003 |
| Engaging the commodified face: the use of marketing in the child adoption process M Higgins, W Smith Business Ethics: A European Review 11 (2), 179-190, 2002 | 14 | 2002 |
| Introducing and advancing critical marketing studies M Tadajewski, M Higgins, J Denegri-Knott, R Varman The Routledge companion to critical marketing, 1-34, 2018 | 13 | 2018 |
| (De) constructing the market for animal feeds: A discursive study N Ellis, G Jack, M Higgins Journal of Marketing Management 21 (1-2), 117-146, 2005 | 11 | 2005 |
| Science Fiction and Organization M Higgins, G Lightfoot, M Parker, W Smith Routledge, 2003 | 9 | 2003 |
| Marketing strategy and the hunt for era V R Godfrey, M Higgins Journal of Marketing Management 36 (9-10), 867-887, 2020 | 8 | 2020 |
| Babies cost less at Tesco M Higgins, W Smith Journal of Marketing Management 18 (9-10), 833-856, 2002 | 8 | 2002 |
