| A two-stage Bayesian model selection strategy for supersaturated designs SD Beattie, DKH Fong, DKJ Lin Technometrics 44 (1), 55-63, 2002 | 119 | 2002 |
| Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis JC Liechty, DKH Fong, WS DeSarbo Marketing Science 24 (2), 285-293, 2005 | 83 | 2005 |
| Lot streaming in multistage production systems RV Ramasesh, H Fu, DKH Fong, JC Hayya International Journal of Production Economics 66 (3), 199-211, 2000 | 59 | 2000 |
| Analysis of a dual sourcing inventory model with normal unit demand and Erlang mixture lead times DKH Fong, VM Gempesaw, JK Ord European Journal of Operational Research 120 (1), 97-107, 2000 | 59 | 2000 |
| Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets KJ Li, DKH Fong, SH Xu Manufacturing & Service Operations Management 13 (1), 108-123, 2011 | 53 | 2011 |
| A Bayesian multidimensional scaling procedure for the spatial analysis of revealed choice data WS DeSarbo, Y Kim, D Fong Journal of econometrics 89 (1-2), 79-108, 1998 | 49 | 1998 |
| Evolutionary preference/utility functions: A dynamic perspective WS DeSarbo, DKH Fong, J Liechty, JC Coupland psychometrika 70, 179-202, 2005 | 32 | 2005 |
| Model-based segmentation featuring simultaneous segment-level variable selection S Kim, DKH Fong, WS DeSarbo Journal of Marketing Research 49 (5), 725-736, 2012 | 31 | 2012 |
| Mapping the bounds of incoherence: How far can you go and how does it affect your brand? U Kayande, JH Roberts, GL Lilien, DKH Fong Marketing Science 26 (4), 504-513, 2007 | 30 | 2007 |
| Ranking, Estimation and Hypothesis Testing in Unbalanced Two-way Additive Models - A Bayesian Approach DKH Fong, JO Berger Statistics & Decisions 11, 1-24, 1993 | 26 | 1993 |
| Revisiting customer value analysis in a heterogeneous market WS DeSarbo, P Ebbes, DKH Fong, CC Snow Journal of Modelling in Management 5 (1), 8-24, 2010 | 25 | 2010 |
| Analyzing ultimatum bargaining: a Bayesian approach to the comparison of two potency curves under shape constraints DKH Fong, GE Bolton Journal of Business & Economic Statistics 15 (3), 335-344, 1997 | 23 | 1997 |
| A Bayesian approach to the spatial representation of market structure from consumer choice data WS DeSarbo, Y Kim, M Wedel, DKH Fong European Journal of Operational Research 111 (2), 285-305, 1998 | 22 | 1998 |
| Efficiency in shortage reduction when using a more expensive common component DKH Fong, H Fu, Z Li Computers & Operations Research 31 (1), 123-138, 2004 | 21 | 2004 |
| A note on exact moment computation for normal lead times in the two-supplier case DKH Fong Journal of the Operational Research Society 43, 63-69, 1992 | 19 | 1992 |
| A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research DKH Fong, WS DeSarbo Quantitative Marketing and Economics 5, 427-453, 2007 | 18 | 2007 |
| Implementing managerial constraints in model-based segmentation: extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality S Kim, SJ Blanchard, WS DeSarbo, DKH Fong Journal of Marketing Research 50 (5), 664-673, 2013 | 17 | 2013 |
| A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data DKH Fong, WS DeSarbo, J Park, CJ Scott Journal of the American Statistical Association 105 (490), 482-492, 2010 | 16 | 2010 |
| Estimating moments of the effective lead time for a stock control model with independent normal lead times DKH Fong, JK Ord Journal of the Operational Research Society 44 (3), 247-252, 1993 | 16 | 1993 |
| Bayesian multidimensional scaling procedure with variable selection L Lin, DKH Fong Computational statistics & data analysis 129, 1-13, 2019 | 15 | 2019 |
Wayne DeSarboSmeal College of Business, Penn State UniversityVerified email at psu.edu
