| Persuasion, marketing communication, and the metaphor of magic C Miles European Journal of Marketing 47 (11/12), 2002-2019, 2013 | 45 | 2013 |
| The rhetoric of managed contagion Metaphor and agency in the discourse of viral marketing C Miles Marketing Theory 14 (1), 3-18, 2014 | 42 | 2014 |
| A cybernetic communication model for advertising C Miles Marketing Theory 7 (4), 307-334, 2007 | 33 | 2007 |
| Marketing (as) rhetoric: an introduction C Miles, T Nilsson Journal of Marketing Management 34 (15-16), 1259-1271, 2018 | 31 | 2018 |
| Rhetoric and the foundation of the service-dominant logic C Miles Journal of Organizational Change Management 27 (5), 744-755, 2014 | 29 | 2014 |
| The populist style and public diplomacy: kayfabe as performative agonism in Trump’s Twitter posts P Surowiec, C Miles Public Relations Inquiry, 2020 | 26 | 2020 |
| Deconstructing the meerkat: fabular anthropomorphism, popular culture, and the market C Miles, Y Ibrahim Journal of Marketing Management 29 (15-16), 1862-1880, 2013 | 24 | 2013 |
| Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory C Miles Routledge, 2018 | 22 | 2018 |
| Marketing (as) Rhetoric: paradigms, provocations, and perspectives S Brown, C Hackley, SD Hunt, C Marsh, N O’Shaughnessy, BJ Phillips, ... Journal of Marketing Management 34 (15-16), 1336-1378, 2018 | 20 | 2018 |
| Interactive Marketing: Revolution or Rhetoric? C Miles Routledge, 2010 | 20 | 2010 |
| (Un) resolving digital technology paradoxes through the rhetoric of balance G Grigore, M Molesworth, C Miles, S Glozer Organization 28 (1), 186-207, 2021 | 14 | 2021 |
| Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue C Miles Marketing Theory 15 (1), 95-111, 2015 | 13 | 2015 |
| Occult Retraction: Cornelius Agrippa and the Paradox of Magical Language C Miles Rhetoric Society Quarterly 38 (4), 433-456, 2008 | 12 | 2008 |
| Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice C Miles Explorations in Critical Studies of Advertising, 2016 | 8 | 2016 |
| Rhetorical methods and metaphor in viral propaganda C Miles Bains, Paul; OShaughnessy, Nicholas; Snow, Nancy. The SAGE handbook of …, 2019 | 6 | 2019 |
| The prospect and schizogenesis: A Batesonian perspective on the implications of the double-bind in advertising messages C Miles Marketing Theory 4 (4), 267-286, 2004 | 6 | 2004 |
| Service-Dominant logic: The evolution of a universal marketing rhetoric C Miles The Routledge Companion to Critical Marketing, 225-242, 2018 | 4 | 2018 |
| From Gene to Meme: The Rhetoric of Thought Contagion in Koji Suzuki’s Ring Cycle C Miles The Scary Screen, 75-90, 2016 | 3 | 2016 |
| Book Review of Joshia Gunn's" Modern Occult Rhetoric" C Miles Pomegranate: The International Journal of Pagan Studies 9 (2), 192-194, 2007 | 3 | 2007 |
| Late Nineteenth-Century Automatism and Proto-Cybernetic Communication: the case of Austin Osman Spare C Miles | 3 | 2007 |
Tomas NilssonLinnaeus UniversityVerified email at endoxa.se
