| The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders S Yim, YH Bae, H Lim, JH Kwon European Journal of Marketing 53 (7), 1333-1354, 2019 | 55 | 2019 |
| The effects of publicity on demand: The case of anti-cholesterol drugs AT Ching, R Clark, I Horstmann, H Lim Marketing Science 35 (1), 158-181, 2016 | 54 | 2016 |
| A structural model of correlated learning and late-mover advantages: The case of statins AT Ching, H Lim Management Science 66 (3), 1095-1123, 2020 | 26 | 2020 |
| Complementarity of Information Products AT Ching, I Horstmann, H Lim Review of Marketing Science 19 (1), 1-32, 2021 | | 2021 |
| The size-rank relationship for market shares of consumer packaged goods YH Bae, TS Gruca, H Lim, GJ Russell Applied economics 52 (54), 5986-5994, 2020 | | 2020 |
| An Empirical Analysis of Publicity and Advertising under Quality Uncertainty H Lim University of Toronto (Canada), 2012 | | 2012 |
Andrew ChingProfessor, Carey Business School, Johns Hopkins UniversityVerified email at jhu.edu
