| Smellizing cookies and salivating: A focus on olfactory imagery A Krishna, M Morrin, E Sayin Journal of Consumer Research 41 (1), 18-34, 2014 | 221 | 2014 |
| “Sound and safe”: The effect of ambient sound on the perceived safety of public spaces E Sayin, A Krishna, C Ardelet, GB Decré, A Goudey International Journal of Research in Marketing 32 (4), 343-353, 2015 | 98 | 2015 |
| Can luxury brands be ethical? Reducing the sophistication liability of luxury brands DC Pinto, MM Herter, D Gonçalves, E Sayin Journal of Cleaner Production 233, 1366-1376, 2019 | 43 | 2019 |
| Feeling attached to symbolic brands within the context of brand transgressions E Sayin, Z Gürhan-Canlı Brand meaning management 12, 233-256, 2015 | 37 | 2015 |
| Sensory and neuromarketing: about and beyond customer sensation NZ Aydınoğlu, E Sayın Flavor, 397-408, 2016 | 14 | 2016 |
| Hand movement speed in advertising elicits gender stereotypes and consumer responses SME Sayin Psychology & Marketing, 2021 | 7 | 2021 |
| You can’t be too polite, Alexa! Implied politeness of mechanized auditory feedback and its impact on perceived performance accuracy E Sayin, A Krishna Advances in consumer research 47, 243-248, 2019 | 4 | 2019 |
| The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses S Malik, E Sayin, K Jain European Journal of Marketing 56 (11), 2833-2861, 2022 | 2 | 2022 |
| The Complex Role of Brand Meanings in Shaping Consumers' Responses to Brands. CJ Torelli, JL Stoner Advances in Consumer Research 42, 2014 | 2 | 2014 |
| Shifting Standards in Consumer Evaluations of Global and Local Brands after Product-Harm Crises E Sayin, N Aydinoglu, A Ozsomer, Z Gurhan-Canli Journal of International Marketing, 2023 | 1 | 2023 |
| The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal E Sayin, Z Gurhan-Canli International Journal of Consumer Studies, 2024 | | 2024 |
| Is speed feminine or masculine? Effect of stereotypical associations evoked from speed of observed hand movement with products on consumer responses S Malik, E Sayin European Marketing Academy Conference (EMAC) 2021, 2021 | | 2021 |
| Is fast feminine? The effect of speed of observed hand-motor actions on consumer judgment and behaviors S Malik, E Sayin Association of Consumer Research annual conference 2020, 2020 | | 2020 |
| I see, I sense, I desire: how spatial distance of indulgent products within advertisements affects desire to eat, purchase intention, and satiation? S Malik, E Sayin, K Jain Association of Consumer Research annual conference 2019, 2019 | | 2019 |
| Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior S Malik, E Sayin, K Jain ACR North American Advances, 2018 | | 2018 |
| Finding the Right Corporate Social Responsibility: How Identity Goals Influence Brand CSR Strategies. DC Pinto, MM Herter, D Gonçalves, E Sayin Advances in Consumer Research 44, 2016 | | 2016 |
| Finding the Right Corporate Social Responsibility: How Identity Goals Influence Brand Csr Strategies D Costa Pinto, M Maurer Herter, D Gonçalves, E Sayin ACR North American Advances, 2016 | | 2016 |
| Intern. J. of Research in Marketing E Sayin, A Krishna, C Ardelet, GB Decré, A Goudey | | 2015 |
| Essays on Brand Transgressions, Attachment, and Symbolism E Sayın Koç University, 2014 | | 2014 |
| More than Music: Sound and Sonic Elements in Consumer Psychology E Sayin, A Krishna, G Briand-Decré, JC Nunes, A Ordanini, M Lowe, ... Advances in Consumer Research 42, 2014 | | 2014 |
