Margherita PAGANI
Margherita PAGANI
Full Professor PhD, HDR, in Digital and Artificial Intelligence in Marketing, SKEMA Business School
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Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice …
YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ...
International Journal of Information Management 71, 102642, 2023
Determinants of adoption of third generation mobile multimedia services
M Pagani
Journal of interactive marketing 18 (3), 46-59, 2004
Digital business strategy and value creation: Framing the dynamic cycle of control points
M Pagani
Mis Quarterly, 617-632, 2013
The impact of digital technology on relationships in a business network
M Pagani, C Pardo
Industrial Marketing Management 67, 185-192, 2017
The influence of personality on active and passive use of social networking sites
M Pagani, CF Hofacker, RE Goldsmith
Psychology & Marketing 28 (5), 441-456, 2011
The influence of personal and social-interactive engagement in social TV web sites
M Pagani, A Mirabello
International Journal of Electronic Commerce 16 (2), 41-68, 2011
Antecedents of brand love in online network-based communities. A social identity perspective
M Vernuccio, M Pagani, C Barbarossa, A Pastore
Journal of Product & Brand Management 24 (7), 706-719, 2015
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
TT Gao, AJ Rohm, F Sultan, M Pagani
Journal of Business Research 66 (12), 2536-2544, 2013
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
AJ Rohm, TT Gao, F Sultan, M Pagani
Business Horizons 55 (5), 485-493, 2012
Multimedia and interactive digital TV: managing the opportunities created by digital convergence
M Pagani
IGI Global, 2003
Determinants of adoption of high speed data services in the business market: evidence for a combined technology acceptance model with task technology fit model
M Pagani
Information & Management 43 (7), 847-860, 2006
Adding voice to the omnichannel and how that affects brand trust
M Pagani, M Racat, CF Hofacker
Journal of Interactive Marketing 48 (1), 89-105, 2019
Value network dynamics in 3G–4G wireless communications: A systems thinking approach to strategic value assessment
M Pagani, CH Fine
Journal of Business Research 61 (11), 1102-1112, 2008
Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling
M Pagani
Technological Forecasting and Social Change 76 (3), 382-395, 2009
Experiential engagement and active vs. passive behavior in mobile location-based social networks: The moderating role of privacy
M Pagani, G Malacarne
Journal of Interactive Marketing 37 (1), 133-148, 2017
The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
N Fortes, P Rita, M Pagani
International Journal of Internet Marketing and Advertising 11 (4), 307-329, 2017
Encyclopedia of multimedia technology and networking
M Pagani
IGI Global, 2005
Extraversion as a stimulus for user-generated content
M Pagani, R E. Goldsmith, C F. Hofacker
Journal of Research in Interactive Marketing 7 (4), 242-256, 2013
A vicarious innovativeness scale for 3G mobile services: integrating the domain specific innovativeness scale with psychological and rational indicators
M Pagani
Technology Analysis & Strategic Management 19 (6), 709-728, 2007
Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system
M Pagani, P Otto
Journal of Business Research 66 (9), 1568-1575, 2013
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