Dorothy A. Yen
Dorothy A. Yen
Professor in Marketing, Brunel University London
Verified email at - Homepage
Cited by
Cited by
The measurement of guanxi: Introducing the GRX scale
DA Yen, BR Barnes, CL Wang
Industrial Marketing Management 40 (1), 97-108, 2011
Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships
BR Barnes, D Yen, L Zhou
Industrial Marketing Management 40 (4), 510-521, 2011
What is dark about the dark-side of business relationships?
I Abosag, DA Yen, BR Barnes
Industrial Marketing Management 55, 5-9, 2016
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
DA Yen, BR Barnes
Industrial Marketing Management 40 (3), 346-357, 2011
Enhancing firm performance through internal market orientation and employee organizational commitment
Q Yu, DA Yen, BR Barnes, YA Huang
The International Journal of Human Resource Management 30 (6), 964-987, 2019
Higher IELTS score, higher academic performance? The validity of IELTS in predicting the academic performance of Chinese students
D Yen, J Kuzma
Worcester Journal of Learning and Teaching, 2009
The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework
R Geng, SA Mansouri, E Aktas, DA Yen
Industrial Marketing Management 63, 1-17, 2017
Global e-government web accessibility: an empirical examination of EU, Asian and African sites
J Kuzma, D Yen, K Oestreicher
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
R Yuan, MJ Liu, J Luo, DA Yen
Journal of Business Research 69 (8), 3069-3076, 2016
Localization in China: How guanxi moderates Sino–US business relationships
DA Yen, I Abosag
Journal of Business Research 69 (12), 5724-5734, 2016
Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships
DA Yen, I Abosag, YA Huang, B Nguyen
Industrial Marketing Management 66, 103-114, 2017
IMO and internal branding outcomes: an employee perspective in UK HE
Q Yu, Y Asaad, DA Yen, S Gupta
Studies in Higher Education 43 (1), 37-56, 2018
A space of one’s own: spatial and identity liminality in an online community of mothers
B Cappellini, DA Yen
Journal of Marketing Management 32 (13-14), 1260-1283, 2016
Tourism boycotts and animosity: A study of seven events
Q Yu, R McManus, DA Yen, XR Li
Annals of Tourism Research 80, 102792, 2020
Digital consumer culture and digital acculturation
BL Dey, D Yen, L Samuel
International Journal of Information Management 51, 102057, 2020
Little Emperors in the UK: Acculturation and food over time
B Cappellini, DA Yen
Journal of Business Research 66 (8), 968-974, 2013
Millennial Chinese consumers' perceived destination brand value
J Luo, BL Dey, C Yalkin, U Sivarajah, K Punjaisri, Y Huang, DA Yen
Journal of Business Research 116, 655-665, 2020
Focusing on relationship dimensions to improve the quality of Chinese–Western business-to-business exchanges
DA Yen, Q Yu, BR Barnes
Total Quality Management & Business Excellence 18 (8), 889-899, 2007
# ILoveLondon: An exploration of the declaration of love towards a destination on Instagram
R Filieri, DA Yen, Q Yu
Tourism Management 85, 104291, 2021
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution
JMT Balmer, DA Yen
Journal of Marketing Management 33 (1-2), 131-144, 2017
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