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Dorothy A. Yen
Dorothy A. Yen
Professor in Marketing, Brunel University London
Verified email at brunel.ac.uk - Homepage
Title
Cited by
Cited by
Year
The measurement of guanxi: Introducing the GRX scale
DA Yen, BR Barnes, CL Wang
Industrial Marketing Management 40 (1), 97-108, 2011
2762011
Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships
BR Barnes, D Yen, L Zhou
Industrial Marketing Management 40 (4), 510-521, 2011
1802011
What is dark about the dark-side of business relationships?
I Abosag, DA Yen, BR Barnes
Industrial Marketing Management 55, 5-9, 2016
1262016
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
DA Yen, BR Barnes
Industrial Marketing Management 40 (3), 346-357, 2011
1082011
Enhancing firm performance through internal market orientation and employee organizational commitment
Q Yu, DA Yen, BR Barnes, YA Huang
The International Journal of Human Resource Management 30 (6), 964-987, 2019
1002019
Higher IELTS score, higher academic performance? The validity of IELTS in predicting the academic performance of Chinese students
D Yen, J Kuzma
Worcester Journal of Learning and Teaching, 2009
882009
The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework
R Geng, SA Mansouri, E Aktas, DA Yen
Industrial Marketing Management 63, 1-17, 2017
842017
Global e-government web accessibility: an empirical examination of EU, Asian and African sites
J Kuzma, D Yen, K Oestreicher
802009
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
R Yuan, MJ Liu, J Luo, DA Yen
Journal of Business Research 69 (8), 3069-3076, 2016
702016
Localization in China: How guanxi moderates Sino–US business relationships
DA Yen, I Abosag
Journal of Business Research 69 (12), 5724-5734, 2016
632016
Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships
DA Yen, I Abosag, YA Huang, B Nguyen
Industrial Marketing Management 66, 103-114, 2017
622017
IMO and internal branding outcomes: an employee perspective in UK HE
Q Yu, Y Asaad, DA Yen, S Gupta
Studies in Higher Education 43 (1), 37-56, 2018
602018
A space of one’s own: spatial and identity liminality in an online community of mothers
B Cappellini, DA Yen
Journal of Marketing Management 32 (13-14), 1260-1283, 2016
562016
Tourism boycotts and animosity: A study of seven events
Q Yu, R McManus, DA Yen, XR Li
Annals of Tourism Research 80, 102792, 2020
532020
Digital consumer culture and digital acculturation
BL Dey, D Yen, L Samuel
International Journal of Information Management 51, 102057, 2020
512020
Little Emperors in the UK: Acculturation and food over time
B Cappellini, DA Yen
Journal of Business Research 66 (8), 968-974, 2013
472013
Millennial Chinese consumers' perceived destination brand value
J Luo, BL Dey, C Yalkin, U Sivarajah, K Punjaisri, Y Huang, DA Yen
Journal of Business Research 116, 655-665, 2020
452020
Focusing on relationship dimensions to improve the quality of Chinese–Western business-to-business exchanges
DA Yen, Q Yu, BR Barnes
Total Quality Management & Business Excellence 18 (8), 889-899, 2007
452007
# ILoveLondon: An exploration of the declaration of love towards a destination on Instagram
R Filieri, DA Yen, Q Yu
Tourism Management 85, 104291, 2021
382021
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution
JMT Balmer, DA Yen
Journal of Marketing Management 33 (1-2), 131-144, 2017
372017
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