| Social media and consumer engagement: a review and research agenda V Barger, JW Peltier, DE Schultz Journal of Research in Interactive Marketing 10 (4), 268-287, 2016 | 822 | 2016 |
| Social media's slippery slope: challenges, opportunities and future research directions DE Schultz, JJ Peltier Journal of research in interactive marketing 7 (2), 86-99, 2013 | 639 | 2013 |
| Report of a national conference on donation after cardiac death JL Bernat, AM D'Alessandro, J Peltier, FK Port, TP Bleck, SO Heard, ... American Journal of Transplantation 6 (2), 281-291, 2006 | 608 | 2006 |
| Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda EM Payne, JW Peltier, VA Barger Journal of Research in Interactive Marketing 11 (2), 185-197, 2017 | 478 | 2017 |
| The interdependence of the factors influencing the perceived quality of the online learning experience: A causal model JW Peltier, JA Schibrowsky, W Drago Journal of Marketing Education 29 (2), 140-153, 2007 | 356 | 2007 |
| The reflective learning continuum: Reflecting on reflection JW Peltier, A Hay, W Drago Journal of marketing education 27 (3), 250-263, 2005 | 323 | 2005 |
| Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing JW Peltier, JA Schibrowsky, DE Schultz International journal of advertising 22 (1), 93-115, 2003 | 310 | 2003 |
| Virtual communities and the assessment of online marketing education JW Peltier, W Drago, JA Schibrowsky Journal of Marketing Education 25 (3), 260-276, 2003 | 262 | 2003 |
| Omni-channel research framework in the context of personal selling and sales management: A review and research extensions S Cummins, JW Peltier, A Dixon Journal of Research in Interactive Marketing 10 (1), 2-16, 2016 | 252 | 2016 |
| Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms EHM Payne, J Peltier, VA Barger Journal of Research in Interactive Marketing 15 (1), 68-85, 2021 | 244 | 2021 |
| Development of the University of Wisconsin donation after cardiac death evaluation tool J Lewis, J Peltier, H Nelson, W Snyder, K Schneider, D Steinberger, ... Progress in transplantation 13 (4), 265-273, 2003 | 233 | 2003 |
| Consumer behavior in the online context S Cummins, J W. Peltier, J A. Schibrowsky, A Nill Journal of Research in Interactive Marketing 8 (3), 169-202, 2014 | 231 | 2014 |
| Interaction and virtual learning. A Hay, M Hodgkinson, JW Peltier, WA Drago Strategic change 13 (4), 2004 | 212 | 2004 |
| The state of internet marketing research: A review of the literature and future research directions A Schibrowsky John, A Peltier, James W., Nill Eur. J. Mark 41 (7/8), 722-733, 2007 | 205 | 2007 |
| Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions BA Vander Schee, J Peltier, AJ Dahl Journal of Research in Interactive Marketing 14 (2), 239-268, 2020 | 202 | 2020 |
| Digital Servitization Value Co-creation Framework for AI Services: A Research Agenda for Digital Transformation in Financial Service Ecosystems LM Payne, AJ Dahl, JW Peltier Journal of Research in Interactive Marketing 15 (2), 200-222, 2021 | 196 | 2021 |
| Organizational learning and CRM success: A model for linking organizational practices, customer data quality, and performance JW Peltier, D Zahay, DR Lehmann Journal of interactive marketing 27 (1), 1-13, 2013 | 195 | 2013 |
| Dissecting the HMO-benefits managers relationship: What to measure and why. JW Peltier, J Westfall Marketing Health Services 20 (2), 2000 | 186 | 2000 |
| Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior E Manser Payne, JW Peltier, VA Barger Journal of Research in Interactive Marketing 12 (3), 328-346, 2018 | 181 | 2018 |
| Technology adoption by small businesses: An exploratory study of the interrelationships of owner and environmental factors JW Peltier, Y Zhao, JA Schibrowsky International Small Business Journal 30 (4), 406-431, 2012 | 176 | 2012 |
john SchibrowskyProfessor of Marketing, University of Nevada, Las VegasVerified email at unlv.edu
