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Co-authors
- Erin AndersonProfessor of MarketingVerified email at INSEAD.edu
- Barton Weitz (page created posthumo...University of FloridaVerified email at colorado.edu
- Ernan HaruvyMcGill UniversityVerified email at mcgill.ca
- Luis Filipe LagesFull Professor at Nova School of Business and Economics; Creator of VCW-Value Creation WheelVerified email at novasbe.pt
- David A GriffithTexas A&M UniversityVerified email at mays.tamu.edu
- Robert W PalmatierUniversity of WashingtonVerified email at uw.edu
- MORRIS GEORGEBaylor UniversityVerified email at baylor.edu
- Qiong WangAssociate Professor of Marketing and Supply Chain Management, University of OklahomaVerified email at ou.edu
- Steven SEGGIEESSEC Business SchoolVerified email at essec.edu
- Lutz KaufmannProfessor, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
- Craig R. CarterArizona State University - W.P. Carey School of BusinessVerified email at asu.edu
- Kersi D. AntiaProfessor of Marketing, Ivey Business School, CanadaVerified email at ivey.ca
- Gerrit van BruggenProfessor of Marketing, Rotterdam School of Management, Erasmus University RotterdamVerified email at rsm.nl
- Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of CologneVerified email at uni-koeln.de
- Florian PallasControlExpert GmbHVerified email at controlexpert.com
- Russell S. WinerProfessor of Marketing, New York UniversityVerified email at stern.nyu.edu
- Benedict DellaertProfessor of Marketing, Erasmus School of Economics, Erasmus University RotterdamVerified email at ese.eur.nl
- Gerald HäublProfessor of Marketing & Behavioral Science, University of AlbertaVerified email at ualberta.ca
- John D C LittleInstitute Professor at Mass. Inst. of Tech.Verified email at mit.edu
- Alan Lewis MontgomeryProfessor, Carnegie Mellon UniversityVerified email at cmu.edu