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Mary Sullivan
Mary Sullivan
Visiting Scholar, GW Regulatory Studies Center
Verified email at gwu.edu
Title
Cited by
Cited by
Year
The antecedents and consequences of customer satisfaction for firms
EW Anderson, MW Sullivan
Marketing science 12 (2), 125-143, 1993
93621993
The measurement and determinants of brand equity: A financial approach
CJ Simon, MW Sullivan
Marketing science 12 (1), 28-52, 1993
31721993
Are market pioneers intrinsically stronger than later entrants?
WT Robinson, C Fornell, M Sullivan
Strategic Management Journal 13 (8), 609-624, 1992
5181992
Measuring image spillovers in umbrella-branded products
M Sullivan
Journal of Business, 309-329, 1990
4801990
Brand extensions: when to use them
MW Sullivan
Management Science 38 (6), 793-806, 1992
3191992
Slotting allowances and the market for new products
MW Sullivan
The Journal of Law and Economics 40 (2), 461-494, 1997
2791997
How brand names affect the demand for twin automobiles
MW Sullivan
Journal of marketing research 35 (2), 154-165, 1998
2461998
The effect of parent brand experience on line extension trial and repeat purchase
BD Kim, MW Sullivan
Marketing Letters 9, 181-193, 1998
1431998
The effect of the Big Eight accounting firm mergers on the market for audit services
MW Sullivan
The Journal of Law and Economics 45 (2), 375-399, 2002
1292002
Spillover effects, cost savings, R&D and the use of brand extensions
P DeGraba, MW Sullivan
International Journal of Industrial Organization 13 (2), 229-248, 1995
741995
Economics at the FTC: Drug and PBM mergers and drip pricing
BWW HA Shelanski, J Farrell, D Hanner, CJ Metcalf, MW Sullivan
Review of Industrial Organization 41 (December), 303-319, 2012
252012
The role of marketing in antitrust
MW Sullivan
Journal of Public Policy & Marketing 21 (2), 247-249, 2002
242002
Economic Analysis of Hotel Resort Fees
M Sullivan
Federal Trade Commission, 2017
142017
The Auto Buyer Study: Lessons from In-Depth Consumer Interviews and Related Research
C Protection, MW Sullivan, MT Jones, CL Reynolds
2020
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Articles 1–14