| Soccer-specific stadiums and attendance in major league soccer: Investigating the novelty effect A Love, A Kavazis, AL Morse, KC Mayer Love, A., Kavazis, A., Morse, A., & Mayer, KC (2013). The influence of …, 2013 | 22 | 2013 |
| Sport attendance behavior spectrum: motivators, constraints and context KC Mayer, E Hungenberg International Journal of Sports Marketing and Sponsorship 22 (3), 566-587, 2020 | 12 | 2020 |
| Intercollegiate football and luxury suites: An investigation of factors related to price. KC Mayer, AL Morse, TD DeSchriver Sport Marketing Quarterly 26 (2), 75-86, 2017 | 11 | 2017 |
| Constraint factors affecting non-attendance in collegiate volleyball KC Mayer, A Morse, T Eddy, A Love International Journal of Sport Management and Marketing 17 (3), 182-199, 2017 | 8 | 2017 |
| Is sport sponsorship global? Evidence from the United States, the United Kingdom, and India N Zaharia, KC Mayber, E Hungenberg, D Gray, D Stotlar International Journal of Marketing Studies 8 (3), 43-57, 2016 | 6 | 2016 |
| An Examination of Sport Event Experience: A Market Segmentation Analysis of FCS Attendees E Hungenberg, KC Mayer Journal of Issues in Intercollegiate Athletics 12, 244-261, 2019 | 5 | 2019 |
| Monetizing athlete brand image: An investigation of athlete managers’ perspectives O Taniyev, KC Mayer, B Gordon Journal of Applied Sport Management 14 (2), 3, 2022 | 2 | 2022 |
| Soccer-Specific Stadiums and Attendance in Major League Soccer: Investigating the Novelty Effect A Love, AN Kavazis, A Morse, KC Mayer Jr Journal of Applied Sport Management 9 (4), 3, 2017 | 2 | 2017 |
| Attendance motivators and constraints: An investigation of students at the Football Championship Series division KC Mayer University of Northern Colorado, 2015 | 2 | 2015 |
| Game Attendance in Luxury: Purchase Motivations of Suites and Club Level Seating in Division I College Football KC Mayer, O Taniyev, C McPadden Journal of Amateur Sport, 2023 | 1 | 2023 |
| Motivators and Constraints of FCS Spectators: Examining Past-Attendee and Non-Attendee Behavior KC Mayer Journal of Sport Behavior 44 (3), 2021 | 1 | 2021 |
| Elite athlete development: A medal and event analysis of top performing nations in the Summer Olympic Games KC Mayer, D Stotlar Asian Sports Management Review 10, 62-118, 2016 | 1 | 2016 |
| Top-Ranked Higher Education Institutions: An Investigation of the Sport Management Academic Discipline KC Mayer, AL Morse, Y Padhye Sport Management Education Journal 1 (aop), 1-12, 2023 | | 2023 |
| Division I College Football Premium Seating: An Analysis of the Power Five and Group of Five, Clientele, and Luxury Suite Price KC Mayer Sport Marketing Quarterly 32 (4), 2023 | | 2023 |
| Attendance motivators and constraints: A Division III fall sports inquiry KC Mayer Journal for the Study of Sports and Athletes in Education, 2020 | | 2020 |
| USA BMX Market Research KC Mayer Jr, E Hungenberg, S Daly, MJ Davies, D Gray | | 2014 |
| Understanding students’ non-attendance to fall varsity women’s sports KC Mayer Jr, MJ Davies, N Zaharia | | 2013 |
| Non-attendance at FCS football games KC Mayer Jr, MJ Davies, N Zaharia | | 2013 |
| An empirical analysis of factors that affect student non-attendance at Mississippi State volleyball KC Mayer Jr Mississippi State University, 2012 | | 2012 |
| Exploring athlete branding practices with industry professionals O Taniyev, KC Mayer, B Gordon | | |
