| Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail Z Tupikovskaja-Omovie, D Tyler International Journal of Information Management 59, 102294, 2021 | 43 | 2021 |
| Clustering consumers' shopping journeys: eye tracking fashion m-retail Z Tupikovskaja-Omovie, D Tyler Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020 | 40 | 2020 |
| Mobile consumer shopping journey in fashion retail: eye tracking mobile apps and websites Z Tupikovskaja-Omovie, D Tyler Proceedings of the 2018 ACM Symposium on Eye Tracking Research …, 2018 | 15 | 2018 |
| Mobile App versus Website: A Comparative Eye-Tracking Case Study of Topshop Z Tupikovskaja-Omovie, D Tyler, S Dhanapala, S Hayes | 13 | 2015 |
| Experienced versus inexperienced mobile users: eye tracking fashion consumers’ shopping behaviour on smartphones Z Tupikovskaja-Omovie, DJ Tyler International Journal of Fashion Design, Technology and Education 15 (2 …, 2022 | 9 | 2022 |
| Segmenting the UK mobile fashion consumer Z Tupikovskaja-Omovie, DJ Tyler, S Chandrasekara, S Hayes | 9 | 2014 |
| Mobile consumer behavior in fashion m-retail: an eye tracking study to Understand gender differences Z Tupikovskaja-Omovie, DJ Tyler ACM Symposium on Eye Tracking Research and Applications, 1-8, 2020 | 8 | 2020 |
| Mobile consumers’ shopping journey types: Eye tracking digital user behaviour patterns in fashion m-retail Z Tupikovskaja-Omovie, DJ Tyler Proceedings of AM2019: The 52nd Academy of keting Conference ‘When you tire …, 2019 | 7 | 2019 |
| Enhancing User Experience in Fashion m-Retail: Mapping Shopping User Journey Using Google Analytics, Eye Tracking Technology and Retrospective Think Aloud Interview Z Tupikovskaja-Omovie Fashion Practice 14 (3), 352-375, 2022 | 2 | 2022 |
| The role of mobile technologies on seamless shopping experience in apparel m-retail: A case study of Topshop Z Tupikovskaja-Omovie, D Tyler, S Chandrasekara, S Hayes https://e-space. mmu. ac. uk/556206/, 2014 | 1 | 2014 |
| Clustering consumers' shopping journeys: eye tracking Z Tupikovskaja-Omovie, D Tyler | | 2020 |
| Consumer perceived benefits and value in apparel m-retail Z Tupikovskaja-Omovie Manchester Metropolitan University, 2016 | | 2016 |
| Conference Proceedings of the 7th Mmu Postgraduate Research Conference 2014: Making an Impact with Research OM Okunola, Z Tupikovskaja-Omovie Manchester Metropolitan University, 2015 | | 2015 |
| Segmenting the UK Mobile Fashion Consumer SG Hayes, Z Tupikovskaja-Omovie, DJ Tyler, S Chandrasekara 2014 International Conference on Mobile Business, 2014 | | 2014 |
