| Familiarity, expertise and involvement: key consumer segmentation factors P Taylor‐West, H Fulford, G Reed, V Story, J Saker Journal of consumer marketing 25 (6), 361-368, 2008 | 36 | 2008 |
| Market segmentation strategies for complex automotive products P Taylor-West, J Saker, D Champion Journal of Strategic Marketing 28 (3), 266-283, 2020 | 18 | 2020 |
| Computer assisted sales processes in automotive retailing P Taylor-West, JM Saker International Journal of Retail & Distribution Management 40 (7), 493-509, 2012 | 15 | 2012 |
| The benefits of using reduced item variable scales in marketing segmentation P Taylor-West, J Saker, D Champion Journal of Marketing Communications 20 (6), 438-446, 2014 | 8 | 2014 |
| Segmenting for complexity: persuading people to buy what they don't understand P Taylor-West, J Saker, D Champion Journal of Strategic Marketing 21 (4), 332-346, 2013 | 5 | 2013 |
| The changing channel power relationship between customers and dealerships in the retail automotive sector J Saker, P Taylor-West, A Grzesinski Loughborough University, 2016 | 1 | 2016 |
| Empirical investigation into the use of complexity levels in marketing segmentation and the categorisation of new automotive products P Taylor-West Loughborough University, 2013 | 1 | 2013 |
| Marketing to Jedi Knights may be just as reliable as current market segmentation methods P Taylor-West, D Champion, J Saker Loughborough University, 2016 | | 2016 |
| Segmentation and Communication of Environmental Products in the European Car Market P Taylor-West, JM Saker, D Champion Proceedings of the British Academy of Management Conference, 2011 | | 2011 |
| The Need for Differing Marketing Messages and Segmentation Strategies in the Automotive Sector P Taylor-West, JM Saker, D Champion Proceedings of the Academy of Marketing Conference, 2011 | | 2011 |
| Standardisation or Frustration? Implementation of Computer Assisted Sales Processes in Automotive Dealerships P Taylor-West, GM Reed, JM Saker Proceedings of the Academy of Marketing Conference, 2005 | | 2005 |
| Perceptual and Epistemic Newness: A Combination for the Development of New Automotive Products P Taylor-West, H Fulford, GM Reed, JM Saker, VM Story Proceedings of the Academy of Marketing Conference, 2005 | | 2005 |
| Cross-Cultural Dimensions of Product Newness in the Automotive Sector: Consumer Perceptions across Meso-Level Markets P Taylor-West, H Fulford, GM Reed, JM Saker, VM Story Proceedings of the Academy of Marketing Conference, 2005 | | 2005 |
| Cross-Cultural Dimensions of Product Newness in the Automotive Sector, and their Differential Effect on Market Success P Taylor-West, H Fulford, GM Reed, JM Saker, VM Story Proceedings of the 12th International Product Development Management Conference, 2005 | | 2005 |
