| Communicating social media policies: evaluation of current practices M Fuduric, A Mandelli Journal of Communication Management 18 (2), 158-175, 2014 | 60 | 2014 |
| How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab E Jurietti, A Mandelli, M Fudurić Corporate Social Responsibility and Environmental Management 24 (5), 357-367, 2017 | 41 | 2017 |
| Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior M Fudurić, EC Malthouse, V Viswanathan Business Horizons 61 (1), 85-93, 2018 | 40 | 2018 |
| An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems EC Malthouse, YK Hessary, KA Vakeel, R Burke, M Fudurić Journal of Advertising 48 (4), 366-379, 2019 | 29 | 2019 |
| Understanding the drivers of cable TV cord shaving with big data M Fudurić, EC Malthouse, MH Lee Journal of Media Business Studies 17 (2), 172-189, 2020 | 25 | 2020 |
| The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures M Fuduric, A Varga, S Horvat, V Skare Journal of Business Research 142, 221-241, 2022 | 23 | 2022 |
| Osnove marketinga T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ... Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021 | 18 | 2021 |
| A Multistakeholder Recommender Systems Algorithm for Allocating Sponsored Recommendations EC Malthouse, KA Vakeel, YK Hessary, R Burke, M Fudurić Workshop on Recommendation in Multi-stakeholder Environments (RMSE’19), in …, 2019 | 17 | 2019 |
| Extending variety seeking to multi-sided platforms: Impact of new retailer listing KA Vakeel, M Fudurić, EC Malthouse Journal of Retailing and Consumer Services 59, 102382, 2021 | 12 | 2021 |
| Challenging the status quo in marketing research D Ozretic-Dosen, M Fuduric, S Horvat Journal of Business Research 143, 294-297, 2022 | 4 | 2022 |
| Corporate and non-profit social media policies: a content analysis M Fudurić, A Mandelli Market-Tržište 29 (1), 7-22, 2017 | 3 | 2017 |
| Relationship Orientation in Social Media: Literature Review and Conceptualization M Fuduric Proceedings of 27th CROMAR Congress: Let the Masks Fall - New Consumer in …, 2021 | 1 | 2021 |
| Towards a typology of social media strategies M Fuduric The UCLA Anderson Business and Information Technologies (BIT) Project: A …, 2016 | 1 | 2016 |
| Integrating corporate social responsibility into the company’s marketing strategy: the case of CCHBC Croatia J Pavičić, M Fudurić, S Tomić Proceedings of International scientific conference Social responsibility …, 2013 | 1 | 2013 |
| Kritički prikaz: Pavičić, J., Alfirević, N., Aleksić, Lj.: Marketing i menadžment u kulturi i umjetnosti M Fudurić MARKET/TRŽIŠTE 20 (2), 251-252, 2008 | 1 | 2008 |
| Mitovi o marketingu i menadžmentu u školama J Pavičić, M Fudurić Zrno Časopis za obitelj, vrtić i školu; broj 127-128 (153-154), rujan …, 0 | 1 | |
| Guest editorial: The dark side of social media: editorial to the EMAC-EJM special issue L Warlop, M Fuduric European Journal of Marketing 58 (2), 369-372, 2024 | | 2024 |
| Psychographic Clusters of Private Label Consumers M Fudurić, S Horvat, V Škare, Á Varga Advances in National Brand and Private Label Marketing: 10th International …, 2023 | | 2023 |
| Sustaining shopping momentum in retail malls using real-time messaging KA Vakeel, M Fudurić, V Viswanathan, M Sakashita Journal of Retailing 99 (1), 102-114, 2023 | | 2023 |
| THE EFFECTS OF PERSONALIZED SOCIAL MEDIA POLITICAL ADVERTISING ON ATTITUDE FORMATION: THE ROLE OF PERSONALITY AND POLITICAL ORIENTATION E Maslowska, SJ Kim, K Vakeel, M Fuduric, J Ohme American Academy of Advertising. Conference. Proceedings (Online), 81-81, 2023 | | 2023 |
andreina mandelliSDA BocconiVerified email at sdabocconi.it
