| Analyse de données avec SPSS® M Carricano, F Poujol, L Bertrandias Pearson Education France, 2010 | 437 | 2010 |
| Some psychological motivations for fashion opinion leadership and fashion opinion seeking L Bertrandias, RE Goldsmith Journal of fashion marketing and management: an international journal 10 (1 …, 2006 | 362 | 2006 |
| Others’ environmental concern as a social determinant of green buying L Bertrandias, L Elgaaied-Gambier Journal of Consumer Marketing 31 (6/7), 417-429, 2014 | 96 | 2014 |
| Shoppers’ grocery choices in the presence of generalized eco-labelling Y Bernard, L Bertrandias, L Elgaaied-Gambier International Journal of Retail & Distribution Management 43 (4/5), 448-468, 2015 | 90 | 2015 |
| A framework for digital marketing research: investigating the four cultural eras of digital marketing L Busca, L Bertrandias Journal of Interactive Marketing 49 (1), 1-19, 2020 | 63 | 2020 |
| Cutting the internet's environmental footprint: an analysis of consumers’ self-attribution of responsibility L Elgaaied-Gambier, L Bertrandias, Y Bernard Journal of Interactive Marketing 50 (1), 120-135, 2020 | 44 | 2020 |
| New technological attributes and willingness to pay: the role of social innovativeness O Sadik-Rozsnyai, L Bertrandias European Journal of Marketing 53 (6), 1099-1124, 2019 | 39 | 2019 |
| Delegating decision-making to autonomous products: A value model emphasizing the role of well-being L Bertrandias, L Ben, O Sadik-Rozsnyai, M Carricano Technological Forecasting and Social Change 169, 120846, 2021 | 30 | 2021 |
| The Environmental Labelling rollout of consumer goods by public authorities: Analysis of and lessons learned from the French case A François-Lecompte, L Bertrandias, Y Bernard Journal of cleaner production 161, 688-697, 2017 | 29 | 2017 |
| La préoccupation de maintien du pouvoir d’achat: proposition d’un critère de segmentation L Bertrandias, A Lapeyre Décisions Marketing, 11-22, 2009 | 23 | 2009 |
| Que valent les communications interpersonnelles? Calibrage interpersonnel des connaissances et sélection des sources de conseil L Bertrandias, É Vernette Recherche et Applications en Marketing (French Edition) 27 (1), 33-57, 2012 | 22 | 2012 |
| Le prix derrière l’écran: étude netnographique d’une communauté virtuelle professionnelle de Pricing managers L Bertrandias, M Carricano Décisions marketing, 53-66, 2006 | 22 | 2006 |
| Analyse de données avec SPSS C Manu, P Fanny, L Bertrandias Edition Pearson, 2008 | 20 | 2008 |
| Sélection et influence des sources personnelles d'information du consommateur L Bertrandias | 20 | 2006 |
| Construit et concept de leader d’opinion dans les réseaux sociaux: proposition d’un agenda de recherche E Vernette, L Bertrandias, JP Galan, A Vignolles 28ème Congrès de l’Association Française du Marketing, 2012 | 16 | 2012 |
| La préoccupation du bien-être animal, quels effets sur la consommation de viande? L Bertrandias, G Cazes-Valette, P Gurviez Décision Marketing, 83-105, 2021 | 15 | 2021 |
| Entre logique privée et logique collective: mieux cerner l’utilisation de l’information environnementale par le consommateur A François-Lecompte, L Bertrandias Décision Marketing, 115-130, 2016 | 14 | 2016 |
| What is interpersonal communication worth? Interpersonal calibration of knowledge and selection of recommendation sources L Bertrandias, É Vernette Recherche et Applications en Marketing (English Edition) 27 (1), 33-56, 2012 | 14 | 2012 |
| How using parental control software can enhance parents’ well-being: the role of product features on parental efficacy and stress L Bertrandias, Y Bernard, L Elgaaied-Gambier Journal of Interactive Marketing 58 (2-3), 280-300, 2023 | 13 | 2023 |
| Couple ethical purchase behavior and joint decision making: Understanding the interaction process and the dynamics of influence L Rabeson, C Paraschiv, L Bertrandias, R Chenavaz Sustainability 14 (13), 8105, 2022 | 13 | 2022 |
Yohan BernardMaitre de conférences HDRVerified email at univ-fcomte.fr
