Mary Yoko Brannen
Mary Yoko Brannen
Copenhagen Business School, Honorary Professor; San Jose State University, Emerita
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From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research
J Birkinshaw, MY Brannen, RL Tung
Journal of International Business Studies 42, 573-581, 2011
When Mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness
MY Brannen
Academy of Management Review 29 (4), 593-616, 2004
Partnering across borders: Negotiating organizational culture in a German-Japanese joint venture
MY Brannen, JE Salk
Human relations 53 (4), 451-487, 2000
National culture, networks, and individual influence in a multinational management team
JE Salk, MY Brannen
Academy of Management journal 43 (2), 191-202, 2000
The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance
MY Brannen, R Piekkari, S Tietze
Language in international business: Developing a field, 139-162, 2017
Bicultural individuals in organizations: Implications and opportunity
MY Brannen, DC Thomas
International Journal of Cross Cultural Management 10 (1), 5-16, 2010
Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics
DG Mick, JE Burroughs, P Hetzel, MY Brannen
Semiotica 2004 (152-1-4), 1-74, 2004
Merging without alienating: Interventions promoting cross-cultural organizational integration and their limitations
MY Brannen, MF Peterson
Journal of international business studies 40, 468-489, 2009
From the editors: Can I trust your findings? Ruling out alternative explanations in international business research
A Cuervo-Cazurra, U Andersson, MY Brannen, BB Nielsen, AR Reuber
Research methods in international business, 121-157, 2020
Bwana Mickey”: Constructing cultural consumption at Tokyo Disneyland
MY Brannen
Remade in Japan, 216-234, 1992
Corporate languages and strategic agility: trapped in your jargon or lost in translation?
MY Brannen, YL Doz
California Management Review 54 (3), 77-97, 2012
Recontextualization and factory-to-factory knowledge transfer from Japan to the US: The case of NSK
MY Brannen, JK Liker, WM Fruin
Remade in America: Transplanting and Transforming Japanese Systems, 1998
Bicultural individuals and intercultural effectiveness
DC Thomas, MY Brannen, D Garcia
European Journal of Cross-Cultural Competence and Management 1 (4), 315-333, 2010
From a distance and detached to up close and personal: Bridging strategic and cross-cultural perspectives in international management research and practice
MY Brannen, YL Doz
Scandinavian Journal of Management 26 (3), 236-247, 2010
From the editors: Explaining theoretical relationships in international business research: Focusing on the arrows, NOT the boxes
DC Thomas, A Cuervo-Cazurra, MY Brannen
Journal of International Business Studies 42, 1073-1078, 2011
Refining, reinforcing and reimagining universal and indigenous theory development in international management
G Jack, Y Zhu, J Barney, MY Brannen, C Prichard, K Singh, D Whetten
Journal of Management Inquiry 22 (2), 148-164, 2013
Biculturals as natural bridges for intercultural communication and collaboration
MY Brannen, D Garcia, DC Thomas
Proceedings of the 2009 international workshop on Intercultural …, 2009
Positioning JIBS as an interdisciplinary journal
J Cantwell, MY Brannen
Journal of International Business Studies 42, 1-9, 2011
Building cross-cultural leadership competence: An interview with Carlos Ghosn
GK Stahl, MY Brannen
Academy of Management Learning & Education 12 (3), 494-502, 2013
Culture as the critical factor in implementing innovation
MY Brannen
Business Horizons 34 (6), 59-67, 1991
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