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Irene Garnelo-Gomez
Irene Garnelo-Gomez
Lecturer in Marketing and Sustainability, Henley Business School, University of Reading
Verified email at henley.ac.uk
Title
Cited by
Cited by
Year
Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research
K Money, A Saraeva, I Garnelo-Gomez, S Pain, C Hillenbrand
Corporate Reputation Review, 1-19, 2017
922017
An analysis of social marketing practice: Factors associated with success
MB Akbar, I Garnelo-Gomez, L Ndupu, E Barnes, C Foster
Health Marketing Quarterly, 1-21, 2021
192021
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living
I Garnelo-Gomez, K Money, D Littlewood
European Journal of Marketing, 2022
62022
'I Live Sustainably': Exploring sustainable narratives through the lens of identity expression and motivational drives
I Garnelo-Gomez
Henley Business School, University of Reading, 2017
32017
Sustainable Marketing: Creating Positive Impact through Experiential Learning
I Garnelo-Gomez
Shaping a Sustainable Future, 71-86, 2022
22022
Understanding the Identity and Motivations of Sustainable Consumers
I Garnelo-Gomez, D Littlewood, K Money
British Academy of Management (BAM) Conference 2015, 2015
22015
“The ladies are not for turning”: Exploring how leader gender and industry sector influence the Corporate Social Responsibility practices of franchise firms
M Fernandez-Muiños, K Money, A Saraeva, I Garnelo-Gomez, LV Suarez
Heliyon, e11930, 2022
12022
“I Live Sustainably”: Exploring Sustainable Living Narratives Through Identity and Motivation
I Garnelo-Gomez, K Money, D Littlewood
Academy of Management Proceedings 2019 (1), 14592, 2019
12019
Yes, We Can! Encouraging Responsible Management Through Effective CSR Communication
I Garnelo-Gomez, A Saraeva
Responsible People, 115-134, 2019
12019
Are the Sins of the Father the Sins of the Sons, but Not the Daughters? Exploring How Leadership Gender and Generation Impact the Corporate Social Responsibility of Franchise Firms
M Fernández-Muiños, K Money, A Saraeva, I Garnelo-Gomez, ...
Sustainability 14 (14), 8574, 2022
2022
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