Irene Garnelo-Gomez
Irene Garnelo-Gomez
Lecturer in Marketing and Sustainability, Henley Business School, University of Reading
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Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research
K Money, A Saraeva, I Garnelo-Gomez, S Pain, C Hillenbrand
Corporate Reputation Review, 1-19, 2017
An analysis of social marketing practice: Factors associated with success
MB Akbar, I Garnelo-Gomez, L Ndupu, E Barnes, C Foster
Health Marketing Quarterly, 1-21, 2021
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living
I Garnelo-Gomez, K Money, D Littlewood
European Journal of Marketing, 2022
'I Live Sustainably': Exploring sustainable narratives through the lens of identity expression and motivational drives
I Garnelo-Gomez
Henley Business School, University of Reading, 2017
Sustainable Marketing: Creating Positive Impact through Experiential Learning
I Garnelo-Gomez
Shaping a Sustainable Future, 71-86, 2022
Understanding the Identity and Motivations of Sustainable Consumers
I Garnelo-Gomez, D Littlewood, K Money
British Academy of Management (BAM) Conference 2015, 2015
“The ladies are not for turning”: Exploring how leader gender and industry sector influence the Corporate Social Responsibility practices of franchise firms
M Fernandez-Muiños, K Money, A Saraeva, I Garnelo-Gomez, LV Suarez
Heliyon, e11930, 2022
“I Live Sustainably”: Exploring Sustainable Living Narratives Through Identity and Motivation
I Garnelo-Gomez, K Money, D Littlewood
Academy of Management Proceedings 2019 (1), 14592, 2019
Yes, We Can! Encouraging Responsible Management Through Effective CSR Communication
I Garnelo-Gomez, A Saraeva
Responsible People, 115-134, 2019
Are the Sins of the Father the Sins of the Sons, but Not the Daughters? Exploring How Leadership Gender and Generation Impact the Corporate Social Responsibility of Franchise Firms
M Fernández-Muiños, K Money, A Saraeva, I Garnelo-Gomez, ...
Sustainability 14 (14), 8574, 2022
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