Aaron Gazley
Aaron Gazley
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Cited by
Understanding preferences for motion pictures
A Gazley, G Clark, A Sinha
Journal of Business Research 64 (8), 854-861, 2011
The effects of location-based-services on consumer purchase intention at point of purchase
A Gazley, A Hunt, L McLaren
European Journal of Marketing, 2015
Me, my tourist-self, and I: The symbolic consumption of travel
A Gazley, L Watling
Journal of Travel & Tourism Marketing 32 (6), 639-655, 2015
Measuring customer based brand equity using hierarchical Bayes methodology
A Sinha, A Gazley, NJ Ashill
Australasian Marketing Journal (AMJ) 16 (1), 3-19, 2008
The perfect little bump: does the media portrayal of pregnant celebrities influence prenatal attachment?
J Krisjanous, JE Richard, A Gazley
Psychology & Marketing 31 (9), 758-773, 2014
Like it or not: differences in advertising likeability and dislikeability within Asia
A Gazley, J Krisjanous, KS Fam, R Grohs
Asia Pacific Journal of Marketing and Logistics, 2012
Theorising change and stability in service ecosystems: a morphogenetic approach
H Simmonds, A Gazley, K Daellenbach
The Service Industries Journal 38 (3-4), 250-263, 2018
Service ecotones: the complex boundary zones of service (eco) systems
H Simmonds, A Gazley
Journal of Service Theory and Practice, 2018
Marketing systems: critical realist interventions towards better theorizing
H Simmonds, A Gazley
Journal of Critical Realism 17 (2), 140-159, 2018
Toward a theory of marketing law transgressions
A Gazley, A Sinha, M Rod
Journal of Business Research 69 (2), 476-483, 2016
When service providers fail: outsourcing help and consumer attitudes
A Gazley, H Simmonds
Journal of Business Strategy, 2018
Personality trait determinants of frontline employee customer orientation and job performance: a Russian study
NJ Ashill, RW Semaan, T Gibbs, A Gazley
International Journal of Bank Marketing 38 (5), 1215-1234, 2020
The effect of brand personality and congruity on customer-based brand equity and loyalty of personal computer brands
S Hooper, A Gazley, LP Tan, J Krisjanous
Academy of Marketing Conference (44th: 2011), 2011
Children's Perceived Value: Conceptualization, Scale Development, and Validation
J Williams, A Gazley, N Ashill
Journal of Retailing 97 (2), 301-315, 2021
Mechanisms of service ecosystem emergence: Exploring the case of public sector digital transformation
H Simmonds, A Gazley, V Kaartemo, M Renton, V Hooper
Journal of Business Research 137, 100-115, 2021
Identifying fast bowlers likely to play test cricket based on age-group performances
AK Patel, PJ Bracewell, AJ Gazley, BP Bracewell
International Journal of Sports Science & Coaching 12 (3), 328-338, 2017
The influence of perceived authenticity on attitudes towards the ad
L Ross, ML Johnstone, A Gazley
Impact value and sustainable, well-being centred service systems
H Simmonds, A Gazley
European Journal of Marketing, 2020
Media self-congruity among the generational cohorts of Boomers and Gen Y in Malaysia
MNS Sharipudin, KS Fam, A Gazley
SEARCH Journal of Media and Communication Research 12 (3), 87-102, 2020
Special issue on pricing and revenue management models in marketing
A Sinha, A Gazley
Journal of Revenue and Pricing Management 11 (3), 251-252, 2012
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