Dan Rubin
Dan Rubin
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Cited by
Cited by
Online shopping cart abandonment: A consumer mindset perspective
D Rubin, C Martins, V Ilyuk, D Hildebrand
Journal of Consumer Marketing 37 (5), 487-499, 2020
Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non-native generations
AB Mahmoud, J Ball, D Rubin, L Fuxman, I Mohr, D Hack-Polay, ...
Journal of Marketing Communications 28 (8), 864-888, 2022
Global trends in hospitality
L Aksoy, S Choi, T Dogru, T Keiningham, M Lorenz, D Rubin, JB Tracey
Journal of Business Research 142, 957-973, 2022
Shape‐and trait‐congruency: Using appearance‐based cues as a basis for product recommendations
B Vallen, K Sridhar, D Rubin, V Ilyuk, LG Block, JJ Argo
Journal of Consumer Psychology 29 (2), 271-284, 2019
Flavor fatigue: Cognitive depletion influences consumer enjoyment of complex flavors
D Hildebrand, D Rubin, R Hadi, T Kramer
Journal of Consumer Psychology 31 (1), 103-111, 2021
Turn up the volume if you’re feeling lonely: The effect of mobile application sound on consumer outcomes
LM Poupis, D Rubin, L Lteif
Journal of Business Research 126, 263-278, 2021
Beyond the box office: A conceptual framework for the drivers of audience engagement
D Rubin, I Mohr, V Kumar
Journal of Business Research 151, 473-488, 2022
Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior
D Rubin, D Hildebrand, LF Malloy‐Diniz
Psychology & Marketing, 2022
There's not much to tell: The impact of emotional resilience on negative word‐of‐mouth following service failure
L Lteif, D Rubin, J Ball, C Lamberton
Psychology & Marketing, 2023
Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction
L Perkins-Munn, T., Evans, H., Buoye, A., Rubin, D., Keiningham, T., Aksoy
Journal of Creating Value, 1-22, 2022
The Impact of Modality Expectancy on Memory Accuracy for Brand Names
D Rubin
Exploring customer engagement tensions when pursuing responsible business practices
AS Gallan, D Hildebrand, Y Komarova, D Rubin, R Shay
Journal of Service Management, 2024
Business and Economics: The Transformative Potential of Marketing to Fight Child Poverty
FT Cadet, D Rubin, J Ball
Inequalities in the Early Years, 57-68, 2018
Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors
R Hadi, D Rubin, D Hildebrand, T Kramer
ACR North American Advances, 2018
When Under Cognitive Load, Extraverts Generate More False Memories, But Introverts Generate Fewer False Memories
D Rubin, PM Connell
ACR North American Advances, 2011
How Altruism Drives Risk-Taking
D Rubin, D Hildebrand, S Sen, M Lesizza
Available at SSRN 4635349, 0
This manuscript has been published at the Journal of Consumer Marketing.
D Rubin, C Martins, V Ilyuk, D Hildebrand
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