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Maurice Patterson
Maurice Patterson
Verified email at ul.ie
Title
Cited by
Cited by
Year
Negotiating masculinities: Advertising and the inversion of the male gaze
M Patterson, R Elliott
Consumption, Markets and Culture 5 (3), 231-249, 2002
2672002
Re-appraising the concept of brand image
M Patterson
Journal of Brand Management 6 (6), 409-426, 1999
2321999
Mapping the re‐engagement of CRM with relationship marketing
D Mitussis, L O'Malley, M Patterson
European journal of Marketing, 2006
1972006
Professional interaction: Exploring the concept of attraction
LC Harris, L O'malley, M Patterson
Marketing theory 3 (1), 9-36, 2003
1942003
Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets
L O'Malley, M Patterson, M Evans
Journal of marketing management 13 (6), 541-559, 1997
1641997
Hidden mountain: the social avoidance of waste
E De Coverly, P McDonagh, L O'Malley, M Patterson
Journal of Macromarketing 28 (3), 289-303, 2008
1512008
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations
M Lichrou, L O'Malley, M Patterson
Journal of Strategic Marketing 16 (1), 27-39, 2008
1502008
Borderlines: Skin, tattoos and consumer culture theory
M Patterson, J Schroeder
Marketing Theory 10 (3), 253-267, 2010
1382010
Brands, consumers and relationships: A review
M Patterson, L O Malley
Irish Marketing Review 18 (1/2), 10, 2006
1252006
Vanishing point: the mix management paradigm re-viewed
L O'Malley, M Patterson
Journal of Marketing Management 14 (8), 829-851, 1998
1041998
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
M Lichrou, L O'malley, M Patterson
Place Branding and Public Diplomacy 6 (2), 134-144, 2010
1032010
Direct marketing in postmodernity: neo‐tribes and direct communications
M Patterson
Marketing Intelligence & Planning, 1998
831998
A deviant art: Tattoo‐related stigma in an era of commodification
G Larsen, M Patterson, L Markham
Psychology & Marketing 31 (8), 670-681, 2014
812014
Interpreting the past, writing the future
A Shankar, M Patterson
Journal of Marketing Management 17 (5-6), 481-501, 2001
792001
Death of a metaphor: reviewing themarketing as relationships' frame
L O'Malley, M Patterson, H Kelly-Holmes
Marketing Theory 8 (2), 167-187, 2008
782008
Exploring direct and relationship marketing
MJ Evans, L O'Malley, MA Patterson, M Patterson
Cengage Learning EMEA, 2004
622004
On the marketing implications of place narratives
M Lichrou, L O’Malley, M Patterson
Journal of Marketing Management 30 (9-10), 832-856, 2014
612014
Motorcycling edgework: A practice theory perspective
S Murphy, M Patterson
Journal of Marketing Management 27 (13-14), 1322-1340, 2011
572011
Retailer use of geodemographic and other data sources: an empirical investigation
L O’Malley, M Patterson, M Evans
International Journal of Retail & Distribution Management, 1997
521997
The direct marketing‐direct consumer gap: qualitative insights
M Evans, M Patterson, L O’Malley
Qualitative Market Research: An International Journal, 2001
492001
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