Follow
Dr Ines Branco Illodo
Dr Ines Branco Illodo
Senior Lecturer in Marketing, University of Stirling
Verified email at stir.ac.uk
Title
Cited by
Cited by
Year
Food sharing, redistribution, and waste reduction via mobile applications: A social network analysis
J Harvey, A Smith, J Goulding, IB Illodo
Industrial Marketing Management 88, 437-448, 2020
1652020
Why cryptocurrencies want privacy: A review of political motivations and branding expressed in “privacy coin” whitepapers
J Harvey, I Branco-Illodo
Political Branding, 103-131, 2020
242020
The ‘perfect gift’and the ‘best gift ever’: An integrative framework for truly special gifts
I Branco-Illodo, T Heath
Journal of Business Research 120, 418-424, 2020
212020
“You really shouldn't have!” Coping with failed gift experiences
I Branco-Illodo, T Heath, C Tynan
European Journal of Marketing 54 (4), 857-883, 2020
182020
Thrilled to have “bagged a bargain” or “bitter” and “very frustrating”? Exploring consumer attitudes to value and deals in tourism
S McCabe, I Branco Illodo
Journal of Travel Research 58 (6), 945-960, 2019
132019
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco-Illodo, ...
International Journal of Market Research 60 (6), 589-610, 2018
102018
Nudging and choice architecture: Perspectives and challenges
CC Leal, I Branco-Illodo, BM Oliveira, L Esteban-Salvador
Revista de Administração Contemporânea 26, e220098, 2022
52022
Nudging e Arquitetura da Escolha: Perspetivas e Desafios
CC Leal, I Branco-Illodo, BM Oliveira, L Esteban-Salvador
Revista de Administração Contemporânea 26, e220098, 2022
22022
Young voters UK: engagement, disengagement and re-engagement?
C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco Illodo
12018
Gifts to whom? Towards a network view of gift receivers
I Branco-Illodo, T Heath, C Tynan
European Journal of Marketing 57 (10), 2860-2892, 2023
2023
Exploring young voter engagement and journey mapping across political events
M Poorrezaei, C Pich, G Armannsdottir, I Branco-Illodo, J Harvey
International Journal of Market Research 65 (5), 532-565, 2023
2023
Young Voters’ Engagement: A Customer Journeys Perspective
M Poorrezaei, C Pich, G Armannsdottir, I Branco-Illodo, J Harvey
International Journal of Market Research, 2022
2022
Ill-fated interactions: modeling complaints on a food waste fighting platform
G Nica-Avram, V Ljevar, J Harvey, I Branco-Illodo, S Gallage, J Goulding
2022 IEEE International Conference on Big Data (Big Data), 4105-4109, 2022
2022
Jubilee: from home movies to tea cosies–why people love sending gifts to the Queen
M Moufahim, C Pich, I Branco-Illodo
The Conversation Trust, 2022
2022
The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract
I Branco-Illodo, LQ Siebers, L Lee, F Li
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
The role of employee attachment in creating service climate: a low-skilled workers’ perspective
I Branco Illodo, LQ Siebers, L Lee, F Li
2019
Marketing Brexit: investigating young voter engagement with the EU Referendum
C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco-Illodo
International Journal of Market Research, 2018
2018
IT MIGHT NOT BE PERFECT… BUT IT IS THE BEST GIFT EVER!
I Branco-Illodo, T Heath
Global Marketing Conference, 833-834, 2018
2018
The effects of price deals, discounts and incentives on tourist behaviour
S McCabe, I Branco Illodo
2017
Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract
I Branco-Illodo, T Heath, C Tynan
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
The system can't perform the operation now. Try again later.
Articles 1–20