| Perceptions of status consumption and the economy JK Eastman, KL Eastman Journal of Business & Economics Research (JBER) 9 (7), 9-20, 2011 | 167 | 2011 |
| Conceptualizing a model of status consumption theory: An exploration of the antecedents and consequences of the motivation to consume for status JK Eastman, KL Eastman Marketing Management Journal 25 (1), 1-15, 2015 | 151 | 2015 |
| The relationship between ethical ideology and ethical behavior intentions: An exploratory look at physicians' responses to managed care dilemmas JK Eastman, KL Eastman, MA Tolson Journal of Business Ethics 31, 209-224, 2001 | 88 | 2001 |
| Business students’ perceptions, attitudes, and satisfaction with interactive technology: An exploratory study JK Eastman, R Iyer, KL Eastman Journal of Education for Business 86 (1), 36-43, 2011 | 80 | 2011 |
| Encouraging consumer charitable behavior: The impact of charitable motivations, gratitude, and materialism DE Bock, JK Eastman, KL Eastman Journal of Business Ethics 150, 1213-1228, 2018 | 73 | 2018 |
| The ethics of insurance professionals: Comparison of personal versus professional ethics KL Eastman, JK Eastman, AD Eastman Journal of Business Ethics 15, 951-962, 1996 | 64 | 1996 |
| Insurance sales agents and the Internet: The relationship between opinion leadership, subjective knowledge, and Internet attitudes JK Eastman, ADA Eastman, KL Eastman Journal of marketing management 18 (3-4), 259-285, 2002 | 57 | 2002 |
| Reaching the price conscious consumer: The impact of personality, generational cohort and social media use JK Eastman, R Iyer, KL Eastman, S Gordon‐Wilson, P Modi Journal of Consumer Behaviour 20 (4), 898-912, 2021 | 34 | 2021 |
| Academic dishonesty: An exploratory study examining whether insurance students are different from other college students KL Eastman, JK Eastman, R Iyer Risk Management and Insurance Review 11 (1), 209-226, 2008 | 32 | 2008 |
| Interactive technology in the classroom: An exploratory look at its use and effectiveness JK Eastman, R Iyer, KL Eastman Contemporary Issues in Education Research (CIER) 2 (3), 31-38, 2009 | 30 | 2009 |
| Addressing academic dishonesty: The implications for business schools, professors, and students JK Eastman, R Iyer, KL Eastman Journal for Advancement of Marketing Education 9 (1), 1-8, 2006 | 23 | 2006 |
| Issues in marketing online insurance products: An exploratory look at agents’ use, attitudes, and views of the impact of the internet KL Eastman, JK Eastman, AD Eastman Risk Management and Insurance Review 5 (2), 117-134, 2002 | 21 | 2002 |
| Improving undergraduate student satisfaction with the consumer behavior course: Will interactive technology help? JK Eastman, R Iyer, KL Eastman Marketing Education Review 21 (2), 139-150, 2011 | 16 | 2011 |
| Dynamics of the market for medical malpractice insurance FR Neale, KL Eastman, P Peterson Drake Journal of Risk and Insurance 76 (1), 221-247, 2009 | 16 | 2009 |
| The Market Effects of Life Insurer Insolvencies and the Implications for Regulators. S Avila, K Eastman Journal of Insurance Regulation 13 (3), 1995 | 16 | 1995 |
| THE IMPACT OF COGNITIVE AGE ON MATERIALISM, STATUS CONSUMPTION AND LOYALTY PRONENESS ON THE INDIAN ELDERLY. R Iyer, JK Eastman, RW Sharma, KL Eastman Marketing Management Journal 27 (1), 2017 | 12 | 2017 |
| The ethics of managed care JK Eastman, KL Eastman, MA Tolson Marketing Health Services 17 (3), 26, 1997 | 11 | 1997 |
| A Review of the Current and Historical No-Fault Environment. CR Cole, KL Eastman, PF Maroney, KA McCullough Journal of Insurance Regulation 23 (1), 2004 | 9 | 2004 |
| The ethics of insurance agents vs. insurance students: The educational implications J Eastman, K Eastman, R Drennan CPCU journal 50 (2), 104, 1997 | 8 | 1997 |
| The impact of no-fault legislation on automobile insurance CR Cole, KL Eastman, PF Maroney, KA McCullough, D Macpherson North American Actuarial Journal 16 (3), 306-322, 2012 | 7 | 2012 |
