Lucio Lamberti
Lucio Lamberti
Associate professor of Marketing, Politecnico di Milano (Italy)
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CSR practices and corporate strategy: Evidence from a longitudinal case study
L Lamberti, E Lettieri
Journal of Business Ethics 87 (2), 153-168, 2009
Marketing strategy and marketing performance measurement system: Exploring the relationship
L Lamberti, G Noci
European Management Journal 28 (2), 139-152, 2010
Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo
L Lamberti, G Noci, J Guo, S Zhu
Tourism Management 32 (6), 1474-1483, 2011
Exploring management control in radical innovation projects
V Chiesa, F Frattini, L Lamberti, G Noci
European Journal of Innovation Management, 2009
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
AS Ananda, Á Hernández-García, L Lamberti
Journal of Innovation & Knowledge 1 (3), 170-180, 2016
Customer centricity: the construct and the operational antecedents
L Lamberti
Journal of Strategic marketing 21 (7), 588-612, 2013
The relationship between CSR and corporate strategy in medium‐sized companies: evidence from I taly
L Lamberti, G Noci
Business Ethics: A European Review 21 (4), 402-416, 2012
What makes fashion consumers “click”? Generation of eWoM engagement in social media
AS Ananda, Á Hernández-García, E Acquila-Natale, L Lamberti
Asia Pacific Journal of Marketing and Logistics, 2019
Gaining legitimacy in converging industries: Evidence from the emerging market of functional food
L Lamberti, E Lettieri
European Management Journal 29 (6), 462-475, 2011
The supply chain management‐marketing interface in product development: an exploratory study
M Pero, L Lamberti
Business Process Management Journal, 2013
Entering the dragon’s nest: exploring Chinese upper-class consumers’ perception of luxury
S Chen, L Lamberti
Qualitative Market Research: An International Journal, 2015
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
D Bettiga, L Lamberti, G Noci
Journal of Business Research 75, 108-117, 2017
Investigating social motivations, opportunity and ability to participate in communities of virtual co‐creation
D Bettiga, L Lamberti, G Noci
International journal of consumer studies 42 (1), 155-163, 2018
Moving forward with service dominant logic: Exploring the strategic orientations of a service-centred view of the firm
L Lamberti, A Paladino
International Journal of Business Science & Applied Management (IJBSAM) 8 (1 …, 2013
SME fashion brands and social media marketing: From strategies to actions
AS Ananda, Á Hernández-García, L Lamberti
International Journal of Web Based Communities 13 (4), 468-498, 2017
Marketing power and CMO power: could market orientation break the link? An exploratory case study
L Lamberti, G Noci
Journal of Strategic Marketing 17 (5), 327-343, 2009
Exploring the adoption process of personal technologies: A cognitive-affective approach
D Bettiga, L Lamberti
The Journal of High Technology Management Research 28 (2), 179-187, 2017
Benefits sought by citizens and channel attitudes for multichannel payment services: Evidence from Italy
L Lamberti, M Benedetti, S Chen
Government Information Quarterly 31 (4), 596-609, 2014
Multichannel marketing: The operational construct and firms’ motivation to adopt
S Chen, L Lamberti
Journal of Strategic Marketing 24 (7), 594-616, 2016
RENL: A framework for social media marketing strategy
AS Ananda, Á Hernández-García, L Lamberti
1st Annual EDIM PhD Conference, Milan, Italy, 11-12, 2014
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