Josko Brakus
Josko Brakus
Leeds University Business School
Verified email at - Homepage
Cited by
Cited by
Brand experience: what is it? How is it measured? Does it affect loyalty?
JJ Brakus, BH Schmitt, L Zarantonello
Journal of marketing 73 (3), 52-68, 2009
Adoption of new and really new products: The effects of self-regulation systems and risk salience
M Herzenstein, SS Posavac, JJ Brakus
Journal of Marketing Research 44 (2), 251-260, 2007
From experiential psychology to consumer experience
B Schmitt, JJ Brakus, L Zarantonello
Journal of Consumer Psychology 25 (1), 166-171, 2015
The mediating effects of perception and emotion: Digital signage in mall atmospherics
C Dennis, A Newman, R Michon, JJ Brakus, LT Wright
Journal of Retailing and Consumer services 17 (3), 205-215, 2010
The effect of digital signage on shoppers' behavior: The role of the evoked experience
C Dennis, JJ Brakus, S Gupta, E Alamanos
Journal of Business research 67 (11), 2250-2257, 2014
13. Experiential attributes and consumer judgments
JJ Brakus, BH Schmitt, S Zhang
Bresciani, Valdés y Elgar, Handbook on Brand and Experience Management: The …, 2007
13. Experiential attributes and consumer judgments
JJ Brakus, BH Schmitt, S Zhang
Bresciani, Valdés y Elgar, Handbook on Brand and Experience Management: The …, 2007
New insights into the impact of digital signage as a retail atmospheric tool
C Dennis, R Michon, JJŠ Brakus, A Newman, E Alamanos
Journal of consumer Behaviour 11 (6), 454-466, 2012
The current state and future of brand experience
BH Schmitt, J Brakus, L Zarantonello
Journal of Brand Management 21 (9), 727-733, 2014
Experiential product attributes and preferences for new products: The role of processing fluency
JJ Brakus, BH Schmitt, S Zhang
Journal of Business Research 67 (11), 2291-2298, 2014
Development of the brand experience scale
L Zarantonello, BH Schmitt, JJ Brakus
Advances in Consumer Research 34, 580, 2007
A theory of consumer experiences.
J Brakus
The wallpaper matters: Digital signage as customer-experience provider at the Harrods (London, UK) department store
C Dennis, J Joško Brakus, E Alamanos
Journal of Marketing Management 29 (3-4), 338-355, 2013
Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote
SS Posavac, FR Kardes, JJ Brakus
Organizational Behavior and Human Decision Processes 113 (2), 102-111, 2010
Urban indicators for UK butterflies
EB Dennis, BJT Morgan, DB Roy, TM Brereton
Ecological Indicators 76, 184-193, 2017
Selective assessment and positivity bias in environmental valuation.
SS Posavac, JJ Brakus, SP Jain, ML Cronley
Journal of Experimental Psychology: Applied 12 (1), 43, 2006
Branding, marketing, and design: experiential in-store digital environments
A Kent, C Dennis, MB Cano, E Helberger, J Brakus
Fashion and Textiles: Breakthroughs in Research and Practice, 275-298, 2018
On assuaging positive bias in environmental value elicitation
SS Posavac, JJ Brakus, ML Cronley, SP Jain
Journal of Economic Psychology 30 (3), 482-489, 2009
Value co-creation through multiple shopping channels: The interconnections with social exclusion and well-being
C Dennis, M Bourlakis, E Alamanos, S Papagiannidis, JJ Brakus
International Journal of Electronic Commerce 21 (4), 517-547, 2017
Afsar, A., Nasiri, Z., & Zadeh, MO (2013). E-Loyalty Model in E-Commerce. Mediterranean Journal of Social Science Vol. 4 No. 9, 547-553.
JJ Brakus, BH Schmitt, L Zarantonello
Marketing 73, 52-68, 0
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