Lisa OMalley

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Maurice PattersonUniversity of LimerickVerified email at ul.ie
Vicky M. StoryProfessor of Marketing, Loughborough UniversityVerified email at lboro.ac.uk
Caroline TynanProfessor Emeritus, Nottingham University Business SchoolVerified email at nottingham.ac.uk
Andrea ProtheroProfessor of Business & SocietyVerified email at ucd.ie
Susan DobschaProfessor of Marketing, Bentley UniversityVerified email at bentley.edu
Michele O'DwyerUniversity of LimerickVerified email at ul.ie
Lloyd C. HarrisProfessor of MarketingVerified email at bham.ac.uk
Regina (Gina) C. McNallySaint Xavier UniversityVerified email at sxu.edu
Raffaele FilieriProfessor of Digital Marketing, Audencia, Audencia Business School, Department of Marketing, FranceVerified email at audencia.com
Judy ZolkiewskiAlliance Manchester Business School, University of ManchesterVerified email at manchester.ac.uk
Jamie BurtonProfessor of Marketing & Head of Management Sciences and Marketing Division, Alliance ManchesterVerified email at manchester.ac.uk
Linda D PetersUniverstiy of nottinghamVerified email at nottingham.ac.uk
Killian O'LearyLancaster UniversityVerified email at lancaster.ac.uk
Pierre McDonaghProfessor of Critical Marketing & Society, School of Management, University of BathVerified email at bath.ac.uk
Susi GeigerProfessor of Marketing & Market Studies, UCD Dublin, PI of ERC Project "MISFIRES"Verified email at ucd.ie
Chris RaddatsReader in Marketing, University of LiverpoolVerified email at liv.ac.uk
Stephen MurphyTrinity College DublinVerified email at tcd.ie
Andrea DaviesUniversity of LeciesterVerified email at le.ac.uk
Stephanie O'DonohoeUniversity of Edinburgh Business SchoolVerified email at ed.ac.uk
Thyra Uth ThomsenProfessor (MSO), Copenhagen Business SchoolVerified email at cbs.dk

Lisa OMalley

Professor of Marketing, Kemmy Business School, University of Limerick

Verified email at ul.ie

Critical Marketing Interpretive Consumer Research Consumer Relationships Sustainability Tourism


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Relationship marketing in consumer markets–rhetoric or reality? L O’Malley, C Tynan European Journal of marketing, 2000	523	2000
Can loyalty schemes really build loyalty? L O’Malley Marketing intelligence & planning, 1998	436	1998
Mapping the re‐engagement of CRM with relationship marketing D Mitussis, L O'Malley, M Patterson European journal of Marketing, 2006	196	2006
Professional interaction: Exploring the concept of attraction LC Harris, L O'malley, M Patterson Marketing theory 3 (1), 9-36, 2003	195	2003
Beyond the frills of relationship marketing L O'Malley, A Prothero Journal of Business Research 57 (11), 1286-1294, 2004	188	2004
The utility of the relationship metaphor in consumer markets: a critical evaluation L O'malley, C Tynan Journal of Marketing Management 15 (7), 587-602, 1999	179	1999
Roles, role performance, and radical innovation competences V Story, L O'Malley, S Hart Industrial Marketing Management 40 (6), 952-966, 2011	173	2011
Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets L O'Malley, M Patterson, M Evans Journal of marketing management 13 (6), 541-559, 1997	162	1997
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations M Lichrou, L O'Malley, M Patterson Journal of Strategic Marketing 16 (1), 27-39, 2008	152	2008
Hidden mountain: the social avoidance of waste E De Coverly, P McDonagh, L O'Malley, M Patterson Journal of Macromarketing 28 (3), 289-303, 2008	148	2008
Brands, consumers and relationships: A review M Patterson, L O Malley Irish Marketing Review 18 (1/2), 10, 2006	128	2006
Relational resources and competences for radical product innovation V Story, S Hart, L O'Malley Journal of Marketing Management 25 (5-6), 461-481, 2009	126	2009
Strategic B2B customer experience management: the importance of outcomes-based measures J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ... Journal of Services Marketing, 2017	125	2017
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network R Filieri, RC McNally, M O'Dwyer, L O'Malley Industrial Marketing Management 43 (3), 429-440, 2014	119	2014
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing S Bettany, S Dobscha, L O'Malley, A Prothero Marketing Theory 10 (1), 3-28, 2010	116	2010
Vanishing point: the mix management paradigm re-viewed L O'Malley, M Patterson Journal of Marketing Management 14 (8), 829-851, 1998	104	1998
Vanishing point: the mix management paradigm re-viewed L O'Malley, M Patterson Journal of Marketing Management 14 (8), 829-851, 1998	104	1998
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding M Lichrou, L O'malley, M Patterson Place Branding and Public Diplomacy 6 (2), 134-144, 2010	103	2010
Buying into motherhood? Problematic consumption and ambivalence in transitional phases Voice Group Consumption, Markets and Culture 13 (4), 373-397, 2010	96	2010
A reappraisal of the relationship marketing constructs of commitment and trust L O’Malley, C Tynan New and evolving paradigms: The emerging future of marketing 1486, 1503, 1997	96	1997

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