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Nita Umashankar
Nita Umashankar
Verified email at sdsu.edu
Title
Cited by
Cited by
Year
The benefit of becoming friends: Complaining after service failures leads customers with strong ties to increase loyalty
N Umashankar, MK Ward, DW Dahl
Journal of Marketing 81 (6), 79-98, 2017
1432017
Do loyal customers really pay more for services?
N Umashankar, Y Bhagwat, V Kumar
Journal of the Academy of Marketing Science 45, 807-826, 2017
1142017
Choosing the right target: Relative preferences for resource similarity and complementarity in acquisition choice
Y Yu, N Umashankar, VR Rao
Strategic management journal 37 (8), 1808-1825, 2016
1092016
Assessing the influence of economic and customer experience factors on service purchase behaviors
V Kumar, N Umashankar, KH Kim, Y Bhagwat
Marketing Science 33 (5), 673-692, 2014
942014
Developing customer service innovations for service employees: the effects of NSD characteristics on internal innovation magnitude
N Umashankar, R Srinivasan, D Hindman
Journal of Service Research 14 (2), 164-179, 2011
682011
Marketplace literacy as a pathway to a better world: Evidence from field experiments in low-access subsistence marketplaces
M Viswanathan, N Umashankar, A Sreekumar, A Goreczny
Journal of Marketing 85 (3), 113-129, 2021
572021
How and why the collaborative consumption of food leads to overpurchasing, overconsumption, and waste
JR Parker, N Umashankar, MG Schleicher
Journal of Public Policy & Marketing 38 (2), 154-171, 2019
502019
Despite efficiencies, mergers and acquisitions reduce firm value by hurting customer satisfaction
N Umashankar, SC Bahadir, S Bharadwaj
Journal of Marketing 86 (2), 66-86, 2022
472022
Anticipated vs. actual synergy in merger partner selection and post-merger innovation
VR Rao, Y Yu, N Umashankar
Marketing Science 35 (6), 934-952, 2016
432016
Digital acoustic surveillance for early detection of respiratory disease outbreaks in Spain: a protocol for an observational study
JC Gabaldon-Figueira, J Brew, DH Doré, N Umashankar, J Chaccour, ...
BMJ open 11 (7), e051278, 2021
192021
Tracing the evolution & projecting the future of in-store marketing
V Kumar, N Umashankar, I Park
Shopper Marketing and the Role of In-Store Marketing, 27-56, 2014
192014
Designing social interventions to improve newcomer adjustment: Insights from the Indian sex worker community
N Umashankar, R Srinivasan
Journal of Public Policy & Marketing 32 (2), 271-285, 2013
172013
Acoustic surveillance of cough for detecting respiratory disease using artificial intelligence
JC Gabaldón-Figueira, E Keen, G Giménez, V Orrillo, I Blavia, DH Doré, ...
ERJ open research 8 (2), 2022
162022
Cross-buying after product failure recovery? Depends on how you feel about it
N Umashankar, R Srinivasan, JR Parker
Journal of Marketing Theory and Practice 24 (1), 1-22, 2016
132016
Enhancing financial performance: the power of customer metrics
V Kumar, N Umashankar
Handbook of marketing and finance, 2012
102012
Understanding customer participation dynamics: The case of the subscription box
N Umashankar, KH Kim, T Reutterer
Journal of Marketing 87 (5), 719-735, 2023
72023
There’s something in a name: Value relevance of congruent ticker symbols
R Srinivasan, N Umashankar
Customer Needs and Solutions 1, 241-252, 2014
42014
CRM metrics and strategies to enhance performance in service industries
V Kumar, N Umashankar, JWB Choi
Handbook of Service Marketing Research, 135-165, 2014
42014
Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
N Umashankar, D Grewal, A Guha, TR Bohling
Journal of Marketing Research 61 (2), 307-329, 2024
22024
Continuous cough monitoring with AI. Cases: treatment response, smoking cessation and COVID-19
JC Gabaldón-Figueira, M Galvosas, V Orrillo, I Blavia, J Chaccour, ...
European Respiratory Journal 60 (suppl 66), 2022
22022
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