| Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung H Simon, M Fassnacht Gabler, 2016 | 1041* | 2016 |
| Quality of electronic services: Conceptualizing and testing a hierarchical model M Fassnacht, I Köse Journal of Service Research 9 (1), 19-37, 2006 | 814 | 2006 |
| Quality of Electronic Services: Conceptualizing and Testing a Hierarchical Model M Fassnacht, K I. Proceedings of the AMA Summer Marketing Educators' Conference, San Francisco …, 2005 | 814 | 2005 |
| Service orientation of a retailer’s business strategy: Dimensions, antecedents, and performance outcomes C Homburg, WD Hoyer, M Fassnacht Journal of Marketing 66 (4), 86-101, 2002 | 798 | 2002 |
| Price Management - Strategy, Analysis, Decision, Implementation H Simon, M Fassnacht New York: Springer Nature, 2019 | 464* | 2019 |
| The role of soft factors in implementing a service-oriented strategy in industrial marketing companies C Homburg, M Fassnacht, C Guenther Journal of Business to Business Marketing 10 (2), 23-51, 2003 | 283 | 2003 |
| The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies C Homburg, M Fassnacht, C Günther Working Paper, ISBM Report 18-2000, Institute for the Study of Business …, 2000 | 283 | 2000 |
| Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen C Homburg, M Fassnacht Handbuch Dienstleistungsmanagement, 441-463, 2001 | 271 | 2001 |
| Consequences of web-based service quality: uncovering a multi-faceted chain of effects M Fassnacht, I Köse Journal of Interactive marketing 21 (3), 35-54, 2007 | 222 | 2007 |
| Towards an Improved Understanding of Industrial Services: Quality Dimensions and Their Impact on Buyer-Seller Relationships C Homburg, B Garbe, M Fassnacht Proceedings of the 15th Annual Industrial Marketing Purchasing Conference …, 1999 | 209 | 1999 |
| Uncovering collaborative value creation patterns and establishing corresponding customer roles S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht Journal of Service Research 16 (4), 471-487, 2013 | 183 | 2013 |
| Operationalisierung von Kundenzufriedenheit und Kundenbindung C Homburg, M Fassnacht, H Werner Handbuch Kundenbindungsmanagement, 4. Aufl., 553-575, 2003 | 182* | 2003 |
| Preisdifferenzierung bei Dienstleistungen: Implementationsformen und Determinanten M Fassnacht Gabler (Dissertationsschrift), 1996 | 167* | 1996 |
| A framework for supplier relationship management (SRM) S Moeller, M Fassnacht, S Klose Journal of Business-to-Business Marketing 13 (4), 69-94, 2006 | 151 | 2006 |
| The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook C Simon, TO Brexendorf, M Fassnacht Journal of Product & Brand Management 25 (5), 409-442, 2016 | 103 | 2016 |
| Preisdifferenzierung: Begriff und Umsetzung M Fassnacht Wirtschaftswissenschaftliches Studium 26 (4), 183-187, 1997 | 85* | 1997 |
| Retaining customers with shopping convenience S Moeller, M Fassnacht, A Ettinger Journal of Relationship Marketing 8 (4), 313-329, 2010 | 83 | 2010 |
| Retaining Customers with Shopping Convenience S Möller, M Fassnacht, A Ettinger Proceedings of the 17th Annual Frontiers in Service Conference, Maryland …, 2008 | 83 | 2008 |
| Consumer response to online/offline price differentiation M Fassnacht, S Unterhuber Journal of Retailing and Consumer Services 28, 137-148, 2016 | 76 | 2016 |
| Erfolgreiche Umsetzung dienstleistungsorientierter Strategien von Industriegüterunternehmen C Homburg, M Fassnacht, C Günther Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 54 (6), 487-508, 2002 | 73 | 2002 |
Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & PricingVerified email at bwl.uni-mannheim.de
