Martin Fassnacht
Martin Fassnacht
Holder of the Chair of Strategy and Marketing at WHU
Verified email at - Homepage
Cited by
Cited by
Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung
H Simon, M Fassnacht
Gabler, 2016
Quality of electronic services: Conceptualizing and testing a hierarchical model
M Fassnacht, I Köse
Journal of Service Research 9 (1), 19-37, 2006
Quality of Electronic Services: Conceptualizing and Testing a Hierarchical Model
M Fassnacht, K I.
Proceedings of the AMA Summer Marketing Educators' Conference, San Francisco …, 2005
Service orientation of a retailer’s business strategy: Dimensions, antecedents, and performance outcomes
C Homburg, WD Hoyer, M Fassnacht
Journal of Marketing 66 (4), 86-101, 2002
Price Management - Strategy, Analysis, Decision, Implementation
H Simon, M Fassnacht
New York: Springer Nature, 2019
The role of soft factors in implementing a service-oriented strategy in industrial marketing companies
C Homburg, M Fassnacht, C Guenther
Journal of Business to Business Marketing 10 (2), 23-51, 2003
The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies
C Homburg, M Fassnacht, C Günther
Working Paper, ISBM Report 18-2000, Institute for the Study of Business …, 2000
Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen
C Homburg, M Fassnacht
Handbuch Dienstleistungsmanagement, 441-463, 2001
Consequences of web-based service quality: uncovering a multi-faceted chain of effects
M Fassnacht, I Köse
Journal of Interactive marketing 21 (3), 35-54, 2007
Towards an Improved Understanding of Industrial Services: Quality Dimensions and Their Impact on Buyer-Seller Relationships
C Homburg, B Garbe, M Fassnacht
Proceedings of the 15th Annual Industrial Marketing Purchasing Conference …, 1999
Uncovering collaborative value creation patterns and establishing corresponding customer roles
S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht
Journal of Service Research 16 (4), 471-487, 2013
Operationalisierung von Kundenzufriedenheit und Kundenbindung
C Homburg, M Fassnacht, H Werner
Handbuch Kundenbindungsmanagement, 4. Aufl., 553-575, 2003
Preisdifferenzierung bei Dienstleistungen: Implementationsformen und Determinanten
M Fassnacht
Gabler (Dissertationsschrift), 1996
A framework for supplier relationship management (SRM)
S Moeller, M Fassnacht, S Klose
Journal of Business-to-Business Marketing 13 (4), 69-94, 2006
The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook
C Simon, TO Brexendorf, M Fassnacht
Journal of Product & Brand Management 25 (5), 409-442, 2016
Preisdifferenzierung: Begriff und Umsetzung
M Fassnacht
Wirtschaftswissenschaftliches Studium 26 (4), 183-187, 1997
Retaining customers with shopping convenience
S Moeller, M Fassnacht, A Ettinger
Journal of Relationship Marketing 8 (4), 313-329, 2010
Retaining Customers with Shopping Convenience
S Möller, M Fassnacht, A Ettinger
Proceedings of the 17th Annual Frontiers in Service Conference, Maryland …, 2008
Consumer response to online/offline price differentiation
M Fassnacht, S Unterhuber
Journal of Retailing and Consumer Services 28, 137-148, 2016
Erfolgreiche Umsetzung dienstleistungsorientierter Strategien von Industriegüterunternehmen
C Homburg, M Fassnacht, C Günther
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 54 (6), 487-508, 2002
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