| Peer effects in the diffusion of solar photovoltaic panels B Bollinger, K Gillingham Marketing Science 31 (6), 900-912, 2012 | 1155 | 2012 |
| Calorie posting in chain restaurants B Bollinger, P Leslie, A Sorensen American Economic Journal: Economic Policy 3 (1), 91-128, 2011 | 715 | 2011 |
| Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ... Journal of Marketing Research 52 (4), 436-452, 2015 | 610 | 2015 |
| BYOB: How bringing your own shopping bags leads to treating yourself and the environment UR Karmarkar, B Bollinger Journal of Marketing 79 (4), 1-15, 2015 | 179 | 2015 |
| Learning-by-doing in solar photovoltaic installations B Bollinger, K Gillingham Available at SSRN 2342406, 2019 | 144 | 2019 |
| Credibility-enhancing displays promote the provision of non-normative public goods GT Kraft-Todd, B Bollinger, K Gillingham, S Lamp, DG Rand Nature 563 (7730), 245-248, 2018 | 126 | 2018 |
| Local excise taxes, sticky prices, and spillovers: evidence from Berkeley’s soda tax B Bollinger, SE Sexton Quantitative Marketing and Economics 21 (2), 281-331, 2023 | 87 | 2023 |
| Information vs. Automation and implications for dynamic pricing BK Bollinger, WR Hartmann Management Science 66 (1), 290-314, 2020 | 86* | 2020 |
| Does time of day affect variety-seeking? K Gullo, J Berger, J Etkin, B Bollinger Journal of Consumer research 46 (1), 20-35, 2019 | 86 | 2019 |
| Peer effects in residential water conservation: Evidence from migration B Bollinger, J Burkhardt, KT Gillingham American Economic Journal: Economic Policy 12 (3), 107-133, 2020 | 79* | 2020 |
| Consumers’ response to an on‐shelf nutrition labelling system in supermarkets: evidence to inform policy and practice E Hobin, B Bollinger, J Sacco, ELI Liebman, L Vanderlee, FEI Zuo, ... The Milbank Quarterly 95 (3), 494-534, 2017 | 78 | 2017 |
| Social Learning and Solar Photovoltaic Adoption K Gillingham, B Bollinger Management Science 67 (11), 2021 | 76* | 2021 |
| Green technology adoption: An empirical study of the Southern California garment cleaning industry B Bollinger Quantitative Marketing and Economics 13, 319-358, 2015 | 64 | 2015 |
| How can machine learning aid behavioral marketing research? L Hagen, K Uetake, N Yang, B Bollinger, AJB Chaney, D Dzyabura, ... Marketing Letters 31, 361-370, 2020 | 54 | 2020 |
| Demand expansion and cannibalization effects from retail store entry: A structural analysis of multichannel demand SK Shriver, B Bollinger Management Science 68 (12), 8829-8856, 2022 | 50* | 2022 |
| Visibility and peer influence in durable good adoption B Bollinger, K Gillingham, AJ Kirkpatrick, S Sexton Marketing Science 41 (3), 453-476, 2022 | 49 | 2022 |
| How context affects choice R Thomadsen, RP Rooderkerk, O Amir, N Arora, B Bollinger, K Hansen, ... Customer Needs and Solutions 5, 3-14, 2018 | 40 | 2018 |
| Educational campaigns for product labels: Evidence from on-shelf nutritional labeling B Bollinger, E Liebman, D Hammond, E Hobin, J Sacco Journal of Marketing Research 59 (1), 153-172, 2022 | 34* | 2022 |
| Risk transfer versus cost reduction on two-sided microfinance platforms B Bollinger, S Yao Quantitative Marketing and Economics 16, 251-287, 2018 | 31 | 2018 |
| Field experimental evidence shows that self-interest attracts more sunlight B Bollinger, KT Gillingham, M Ovaere Proceedings of the National Academy of Sciences 117 (34), 20503-20510, 2020 | 27 | 2020 |
Kenneth GillinghamProfessor of Economics, Yale UniversityVerified email at yale.edu
