| Sport governing bodies’ influence on non-transactional fan behaviours P Huiszoon, G Martinent, G Bodet Managing Sport and Leisure 23 (1-2), 123-138, 2018 | 7 | 2018 |
| Spectator Loyalty towards Sport Organisations – The Creation of truly new Fan Relationship Management P Huiszoon University of Lyon, 2019 | 3 | 2019 |
| Spectator Loyalty Towards Sports Teams and the Role of Sport Governing Bodies P Huiszoon, G Martinent, G Bodet ESMQ New Researcher Award, 250, 2019 | | 2019 |
| UN MÉNAGE À TROIS: SPORTS TEAMS, SPORT GOVERNING BODIES AND FAN ENGAGEMENT BEHAVIOURS P Huiszoon, G Martinent, G Bodet Congrès Management du Sport, 119, 2017 | | 2017 |
| The development of a fan-relationship-management-framework P Huiszoon, G Martinent, G Bodet Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| Customer engagement in sports: developing a fan-relationship-management-framework P Huiszoon, G Martinent, G Bodet Academy of Marketing Science 19th World Marketing Congress, 2016 | | 2016 |
Guillaume MartinentUniversity of Claude Bernard Lyon 1Verified email at univ-lyon1.fr
