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Citations per year
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Cited by
All
Since 2019
Citations
23
23
h-index
3
3
i10-index
0
0
0
12
6
2022
2023
2024
4
11
7
Co-authors
Thomas Anning-Dorson, PhD
Associate Professor
Verified email at wits.ac.za
Bedman Narteh, PhD
Professor of Marketing, University of Ghana
Verified email at ug.edu.gh
Nii Nookwei Tackie
University of Media, Arts and Communication - Institute of Journalism
Verified email at gij.edu.gh
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Bright Senanu
University of Media, Arts and Communication
Verified email at gij.edu.gh
Wellbeing
Marketing Management
Strategic Management
Digital Business
Articles
Cited by
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Cited by
Year
Banking sector reforms and customer switching intentions: Evidence from the Ghanaian banking industry
B Senanu, B Narteh
Journal of Financial Services Marketing 28 (1), 15-29
, 2023
9
2023
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers
B Senanu, T Anning-Dorson, NN Tackie
Journal of Fashion Marketing and Management: An International Journal
, 2023
7
2023
Marketing communication planning for SMEs in emerging markets
B Senanu, T Anning-Dorson
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …
, 2022
6
2022
Celebrity political party endorsement and voter behaviour: a post-election empirical evidence
B Senanu, P Yao Amu, H Ampomah Mensah
Journal of Marketing Communications, 1-24
, 2023
1
2023
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