| The effects of perceived interdependence on dealer attitudes N Kumar, LK Scheer, JBEM Steenkamp Journal of marketing research 32 (3), 348-356, 1995 | 2866 | 1995 |
| The effects of supplier fairness on vulnerable resellers N Kumar, LK Scheer, JBEM Steenkamp Journal of marketing research 32 (1), 54-65, 1995 | 2377 | 1995 |
| The effects of trust and interdependence on relationship commitment: A trans-Atlantic study I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar International Journal of research in marketing 13 (4), 303-317, 1996 | 2259 | 1996 |
| Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty RW Palmatier, LK Scheer, JBEM Steenkamp Journal of marketing research 44 (2), 185-199, 2007 | 829 | 2007 |
| From market driven to market driving N Kumar, L Scheer, P Kotler European management journal 18 (2), 129-142, 2000 | 795 | 2000 |
| The effect of influence type and performance outcomes on attitude toward the influencer LK Scheer, LW Stern Journal of marketing research 29 (1), 128-142, 1992 | 561 | 1992 |
| Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships N Kumar, LK Scheer, JBEM Steenkamp Journal of Marketing Research 35 (2), 225-235, 1998 | 497 | 1998 |
| Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes RW Palmatier, LK Scheer, MB Houston, KR Evans, S Gopalakrishna International Journal of Research in Marketing 24 (3), 210-223, 2007 | 373 | 2007 |
| Achieving relationship marketing effectiveness in business-to-business exchanges RW Palmatier, LK Scheer, KR Evans, TJ Arnold Journal of the academy of marketing science 36, 174-190, 2008 | 355 | 2008 |
| Trust at different organizational levels E Fang, RW Palmatier, LK Scheer, N Li Journal of marketing 72 (2), 80-98, 2008 | 354 | 2008 |
| Incorporating perceived risk into models of consumer deal assessment and purchase intent CM Wood, LK Scheer Advances in Consumer research 23, 399-404, 1996 | 314 | 1996 |
| Reactions to perceived inequity in US and Dutch interorganizational relationships LK Scheer, N Kumar, JBEM Steenkamp Academy of Management Journal 46 (3), 303-316, 2003 | 305 | 2003 |
| Business-to-business buying: Challenges and opportunities R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ... Customer needs and Solutions 2, 193-208, 2015 | 216 | 2015 |
| The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence LK Scheer, CF Miao, J Garrett Journal of the Academy of Marketing Science 38, 90-104, 2010 | 183 | 2010 |
| Dependence and interdependence in marketing relationships: Meta-analytic insights LK Scheer, CF Miao, RW Palmatier Journal of the Academy of Marketing Science 43, 694-712, 2015 | 167 | 2015 |
| Designing successful transorganizational marketing alliances RS Achrol, LK Scheer, LW Stern (No Title), 1990 | 162 | 1990 |
| Multichannel strategies for managing the profitability of business-to-business customers JM Lawrence, AT Crecelius, LK Scheer, A Patil Journal of Marketing Research 56 (3), 479-497, 2019 | 75 | 2019 |
| Channel design, coordination, and performance: Future research directions A Sa Vinhas, S Chatterjee, S Dutta, A Fein, J Lajos, S Neslin, L Scheer, ... Marketing Letters 21, 223-237, 2010 | 75 | 2010 |
| Culture's impact on the importance of fairness in interorganizational relationships DJ Lund, LK Scheer, IV Kozlenkova Journal of International Marketing 21 (4), 21-43, 2013 | 70 | 2013 |
| Steenkamp.(1995). The effects of supplier fairness on vulnerable resellers N Kumar, L Scheer, EM Jan-Benedict Journal of Marketing Research 32 (1), 54-65, 1995 | 67 | 1995 |
Nirmalya KumarLee Kong Chian Professor of Marketing, Singapore Management UniversityVerified email at smu.edu.sg
