| The smart home: how consumers craft new service networks by combining heterogeneous smart domestic products J Harvey, M Poorrezaei, T Woodall, G Nica-Avram, G Smith, T Ajiboye, ... Journal of Service Research 23 (4), 504-526, 2020 | 23 | 2020 |
| Customer engagement: conceptualisation, measurement and validation M Poorrezaei PQDT-Global, 2016 | 14 | 2016 |
| Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco-Illodo, ... International Journal of Market Research 60 (6), 589-610, 2018 | 11 | 2018 |
| Consumer engagement persuasion process in online brand communities: Social influence theory perspective M Poorrezaei, A Heinze | 11 | 2014 |
| A framework to improve retail customer experience: a qualitative study exploring the customer journey M Poorrezaei, C Pich, S Resnick Qualitative Market Research: An International Journal, 2023 | 7 | 2023 |
| To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set T Woodall, C Pich, G Armannsdottir, S Allison, R Howarth, M Poorrezaei Journal of Vocational Behavior 135, 103716, 2022 | 5 | 2022 |
| Exploring negative customer brand engagement in social media: A framework of antecedent and consequence O Wijeyaratne, S Resnick, M Poorrezaei | 5 | 2019 |
| Investigating corporate brand values in higher education L Spry, M Poorrezaei, C Pich | 4 | 2018 |
| SME competitiveness through online brand communities: brand loyalty perspective M Poorrezaei, A Heinze | 3 | 2014 |
| Consumer engagement with restaurant brand pages: A multidimensional categorization of antecedents and consequences F Rasty, SM Tabataba’i-Nasab, M Poorrezaei, SM Alhosseini Almodarresi, ... Journal of Promotion Management 29 (7), 1015-1052, 2023 | 1 | 2023 |
| Investigating Corporate Brand Values in Higher Education: An Abstract L Spry, M Poorrezaei, C Pich Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| Young voters UK: engagement, disengagement and re-engagement? C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco Illodo | 1 | 2018 |
| Brand architecture in higher education: could it work in new and developing universities? L Spry, M Poorrezaei, C Pich | 1 | 2018 |
| Exploring young voter engagement and journey mapping across political events M Poorrezaei, C Pich, G Armannsdottir, I Branco-Illodo, J Harvey International Journal of Market Research 65 (5), 532-565, 2023 | | 2023 |
| Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach F Rasty, SM Tabataba, SM Alhosseini Almodarresi, S Saeida Ardekani, ... Quarterly Journal of Brand Management 10 (2), 75-130, 2023 | | 2023 |
| Customer engagement value (CEV) in the subscription economy: a systematic literature review S Allan, T Woodall, E Homapour, M Poorrezaei Global Marketing Conference, 910-910, 2023 | | 2023 |
| CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA M Poorrezaei Global Marketing Conference, 292-292, 2023 | | 2023 |
| Exploring the notion of value reciprocity in the subscription economy: a systematic literature review S Allan, T Woodall, M Poorrezaei, E Homapour Proceedings of the European Marketing Academy, 2023 | | 2023 |
| Young Voters’ Engagement: A Customer Journeys Perspective M Poorrezaei, C Pich, G Armannsdottir, I Branco-Illodo, J Harvey International Journal of Market Research, 2022 | | 2022 |
| Deriving reciprocal value in a subscription economy: a customer engagement theory perspective S Allan, M Poorrezaei, T Woodall, E Homapour British Academy of Management, 2022 | | 2022 |
