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Gil Appel
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Year
The future of social media in marketing
G Appel, L Grewal, R Hadi, AT Stephen
Journal of the Academy of Marketing science 48 (1), 79-95, 2020
21752020
On the monetization of mobile apps
G Appel, B Libai, E Muller, R Shachar
International Journal of Research in Marketing 37 (1), 93-107, 2020
109*2020
Generative AI Has an Intellectual Property Problem
G Appel, J Neelbauer, DA Schweidel
Harvard Business Review, 2023
732023
Blockchain technology for creative industries: Current state and research opportunities
N Malik, YM Wei, G Appel, L Luo
International Journal of Research in Marketing 40 (1), 38-48, 2023
612023
Gender differences in communicative abstraction.
PD Joshi, CJ Wakslak, G Appel, L Huang
Journal of personality and social psychology 118 (3), 417, 2020
522020
On the monetary impact of fashion design piracy
G Appel, B Libai, E Muller
International Journal of Research in Marketing 35 (4), 591-610, 2018
19*2018
When and why consumers “accidentally” endanger their products
Y Shani, G Appel, S Danziger, R Shachar
Management Science 66 (12), 5757-5782, 2020
132020
What makes people happy? Decoupling the experiential‐material continuum
E Weingarten, K Duke, W Liu, RW Hamilton, O Amir, G Appel, M Cerf, ...
Journal of Consumer Psychology 33 (1), 97-106, 2023
82023
Gender Differences in Communicative Abstraction and their Organizational Implications
PD Joshi, CJ Wakslak, L Huang, G Appel
Rutgers Business Review 6 (2), 2021
62021
Adoption patterns over time: a replication
G Appel, E Muller
Marketing Letters 32 (4), 499-511, 2021
52021
Knowledge of Artificial Intelligence Predicts Lower AI Receptivity
S Tully, C Longoni, G Appel
PsyArXiv, 2023
32023
Growth, popularity, and the long tail: Evidence from digital markets
G Appel, B Libai, E Muller
NYU Stern School of Business, 2019
3*2019
How Free Digital Products Grow
G Appel, B Libai, E Muller
Report, 2015
12015
Announcement: Winner 2020 IJRM Best Article
G Appel, B Libai, E Muller, R Shachar
International Journal of Research in Marketing 38 (2), A4, 2021
2021
The Desire for Here and Now: The Information Era's Impact on Aggregate Consumer Behavior
G Appel
Ben-Gurion University of the Negev, Faculty of Business and Management …, 2016
2016
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