| Towards an integrated approach to corporate branding-Findings from an empirical study S Einwiller, M Will Corporate Communications: An International Journal 7 (2), 100-109, 2002 | 441 | 2002 |
| Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies SA Einwiller, S Steilen Public Relations Review, 2014 | 420 | 2014 |
| Enough is enough! When identification no longer prevents negative corporate associations SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins Journal of the Academy of Marketing Science 34, 185-194, 2006 | 410 | 2006 |
| Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation SA Einwiller, CE Carroll, K Korn Corporate Reputation Review 12 (4), 299-315, 2010 | 273 | 2010 |
| User generated content presenting brands on social media increases young adults’ purchase intention M Mayrhofer, J Matthes, S Einwiller, B Naderer International Journal of Advertising 39 (1), 166-186, 2020 | 238 | 2020 |
| Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation PR Darke, S Chaiken, G Bohner, S Einwiller, HP Erb, JD Hazlewood Personality and Social Psychology Bulletin 24 (11), 1205-1215, 1998 | 217 | 1998 |
| Vertrauen durch Reputation im elektronischen Handel S Einwiller Springer-Verlag, 2003 | 167* | 2003 |
| When reputation engenders trust: An empirical investigation in business‐to‐consumerelectronic commerce S Einwiller Electronic markets 13 (3), 196-209, 2003 | 155 | 2003 |
| When small means comfortable: Relations between product attributes in two-sided advertising G Bohner, S Einwiller, HP Erb, F Siebler Journal of Consumer Psychology 13 (4), 454-463, 2003 | 142 | 2003 |
| Corporate foundations: Their role for corporate social responsibility M Westhues, S Einwiller Corporate Reputation Review 9, 144-153, 2006 | 134 | 2006 |
| Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises SA Einwiller, M Boenigk Journal of Marketing Communications 18 (5), 335-361, 2012 | 106 | 2012 |
| Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation SA Einwiller, MA Kamins Journal of Applied Social Psychology 38 (9), 2248-2272, 2008 | 106 | 2008 |
| Processing minority and majority communications: The role of conflict with prior attitudes HP Erb, G Bohner, S Rank, S Einwiller Personality and Social Psychology Bulletin 28 (9), 1172-1182, 2002 | 101 | 2002 |
| Achieving employee support during the COVID-19 pandemic–the role of relational and informational crisis communication in Austrian organizations S Einwiller, C Ruppel, J Stranzl Journal of Communication Management 25 (3), 233-255, 2021 | 98 | 2021 |
| Reputation und Image in der Unternehmenskommunikation: Grundlagen, Einflussmöglichkeiten, Management S Einwiller Handbuch Unternehmenskommunikation, 1-22, 2022 | 92 | 2022 |
| Mitarbeiterkommunikation S Einwiller, F Klöfer, U Nies Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der …, 2008 | 92 | 2008 |
| Engendering trust in internet business using elements of corporate branding S Einwiller, U Geissler, M Will Proceedings of the 2000 Americas Conference on Information Systems (AMCIS …, 2000 | 90 | 2000 |
| How to save your brand in the face of crisis GV Johar, MM Birk, SA Einwiller MIT Sloan Management Review 51 (4), 57-64, 2010 | 82 | 2010 |
| Harmonization and differences in CSR reporting of US and German companies: Analyzing the role of global reporting standards and country-of-origin S Einwiller, C Ruppel, A Schnauber Corporate Communications: An International Journal 21 (2), 230-245, 2016 | 80 | 2016 |
| An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth W Weitzl, C Hutzinger, S Einwiller Computers in Human Behavior 89, 316-327, 2018 | 79 | 2018 |
PD Wolfgang J. Weitzl, PhDProfessor of Digital Marketing, University of Applied Sciences Upper AustriaVerified email at univie.ac.at
