Sabine Einwiller
Sabine Einwiller
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Towards an integrated approach to corporate branding-Findings from an empirical study
S Einwiller, M Will
Corporate Communications: An International Journal 7 (2), 100-109, 2002
Enough is enough! When identification no longer prevents negative corporate associations
SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins
Journal of the Academy of Marketing Science 34, 185-194, 2006
Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies
SA Einwiller, S Steilen
Public Relations Review, 2014
Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation
SA Einwiller, CE Carroll, K Korn
Corporate Reputation Review 12 (4), 299-315, 2010
Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation
PR Darke, S Chaiken, G Bohner, S Einwiller, HP Erb, JD Hazlewood
Personality and Social Psychology Bulletin 24 (11), 1205-1215, 1998
User generated content presenting brands on social media increases young adults’ purchase intention
M Mayrhofer, J Matthes, S Einwiller, B Naderer
International Journal of Advertising 39 (1), 166-186, 2020
Vertrauen durch Reputation im elektronischen Handel
S Einwiller
Springer-Verlag, 2003
When reputation engenders trust: An empirical investigation in business‐to‐consumerelectronic commerce
S Einwiller
Electronic markets 13 (3), 196-209, 2003
When small means comfortable: Relations between product attributes in two-sided advertising
G Bohner, S Einwiller, HP Erb, F Siebler
Journal of Consumer Psychology 13 (4), 454-463, 2003
Corporate foundations: Their role for corporate social responsibility
M Westhues, S Einwiller
Corporate Reputation Review 9, 144-153, 2006
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
SA Einwiller, M Boenigk
Journal of Marketing Communications 18 (5), 335-361, 2012
Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation
SA Einwiller, MA Kamins
Journal of Applied Social Psychology 38 (9), 2248-2272, 2008
Processing minority and majority communications: The role of conflict with prior attitudes
HP Erb, G Bohner, S Rank, S Einwiller
Personality and Social Psychology Bulletin 28 (9), 1172-1182, 2002
Engendering trust in internet business using elements of corporate branding
S Einwiller, U Geissler, M Will
Proceedings of the 2000 Americas Conference on Information Systems (AMCIS …, 2000
S Einwiller, F Klöfer, U Nies
Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der …, 2008
Reputation und Image in der Unternehmenskommunikation: Grundlagen, Einflussmöglichkeiten, Management
S Einwiller
Handbuch Unternehmenskommunikation, 1-22, 2019
Achieving employee support during the COVID-19 pandemic–the role of relational and informational crisis communication in Austrian organizations
S Einwiller, C Ruppel, J Stranzl
Journal of Communication Management 25 (3), 233-255, 2021
How to save your brand in the face of crisis
GV Johar, MM Birk, SA Einwiller
MIT Sloan Management Review 51 (4), 57-64, 2010
The role of reputation to engender trust in electronic markets
S Einwiller, M Will
5th International Conference on Corporate Reputation, Identity, and …, 2001
Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort
G Bohner, S Rank, MA Reinhard, S Einwiller, HP Erb
European Journal of Social Psychology 28 (2), 185-206, 1998
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