| Keeping it in the family: exploring Igbo ethnic entrepreneurial behaviour in Nigeria PA Igwe, R Newbery, N Amoncar, GRT White, NO Madichie International Journal of Entrepreneurial Behavior & Research 26 (1), 34-53, 2018 | 93 | 2018 |
| Transgenerational Business Legacies and Intergenerational Succession among the Igbos (Nigeria) PA Igwe, NO Madichie, A Nihar Small Enterprise Research, 2020 | 22 | 2020 |
| Entrepreneurial marketing and digital political communication–a citizen-led perspective on the role of social media in political discourse N Amoncar Journal of Research in Marketing and Entrepreneurship 22 (2), 145-159, 2020 | 16 | 2020 |
| COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior MB Akbar, L Singh, S Deshpande, N Amoncar Health Marketing Quarterly 40 (3), 271-288, 2023 | 6 | 2023 |
| Socio-cultural elements of the Marwari business community in India N Amoncar, PA Igwe, N Madichie Journal of Research in Marketing and Entrepreneurship 25 (3), 543-566, 2023 | 2 | 2023 |
| Defining contextual advantage: exploring the contextual relation between effectuation and entrepreneurial marketing for creating new markets effectually N Amoncar, J Deacon, P Stephens Asia Pacific Journal of Advanced Business and Social Studies, 2016 | 2 | 2016 |
| The Notion of Growth J Deacon, N Amoncar ISBE Enterprising Matters: Small Business Growth Special, 2013 | 1 | 2013 |
| Two-stage taxonomy for measuring success in social marketing practice MB Akbar, N Amoncar, E Cateriano-Arévalo, A Lawson Journal of Social Marketing 14 (1), 4-25, 2024 | | 2024 |
| Social media in politics–simple aggregator or the emerging Ministry of truth N Amoncar, J Deacon Academy of Marketing, 2017 | | 2017 |
| The pursuit of economic prosperity–exploring the entrepreneurial philosophy and approach of the Marwari Business community in India N Amoncar, J Deacon, P Stephens Academy of Marketing, 2017 | | 2017 |
| An Exploratory Study to Understand the Marwari Business Community's Approach to Entrepreneurship N Amoncar PQDT-Global, 2017 | | 2017 |
| Role of culture in effectuation: exploring the Marwari cultural philosophy and entrepreneurial approach N Amoncar, J Deacon, P Stephens Institute of Small Business and Entrepreneurship Conference 2016 …, 2016 | | 2016 |
| The notion of growth: A research agenda for SMEs and entrepreneurs J Deacon, N Amoncar Journal of the Association for Management Education and Development, 2016 | | 2016 |
| The emerging conditions of meta-modernism: an observation-based interpretivist perspective on the curious case of Royal Enfield N Amoncar, J Deacon Academy of Marketing, 2016 | | 2016 |
Dr Paul Agu IgweLincoln International Business School, University of LincolnVerified email at lincoln.ac.uk
