Pauline Maclaran
Pauline Maclaran
Professor of Marketing & Consumer Research
Verified email at rhul.ac.uk
Title
Cited by
Cited by
Year
Focus group data and qualitative analysis programs: Coding the moving picture as well as the snapshots
M Catterall, P Maclaran
Sociological research online 2 (1), 41-49, 1997
3821997
The center cannot hold: Consuming the utopian marketplace
P Maclaran, S Brown
Journal of Consumer Research 32 (2), 311-323, 2005
3152005
Researching consumers in virtual worlds: A cyberspace odyssey
M Catterall, P Maclaran
Journal of Consumer Behaviour: An International Research Review 1 (3), 228-237, 2002
2152002
Researching the social web: marketing information from virtual communities
P Maclaran, M Catterall
Marketing Intelligence & Planning, 2002
2042002
Heterotopian space and the utopics of ethical and green consumption
A Chatzidakis, P Maclaran, A Bradshaw
Journal of Marketing Management 28 (3-4), 494-515, 2012
1892012
Critical marketing: Defining the field
P Maclaran, C Goulding, R Elliott
Routledge, 2007
1632007
Critical reflection in the marketing curriculum
M Catterall, P Maclaran, L Stevens
Journal of Marketing Education 24 (3), 184-192, 2002
1352002
Contemporary issues in marketing and consumer behaviour
E Parsons, P Maclaran, A Chatzidakis
Routledge, 2017
1292017
Rethinking consumer culture theory from the postmodern to the communist horizon
B Cova, P Maclaran, A Bradshaw
Marketing Theory 13 (2), 213-225, 2013
1272013
Feminism’s fourth wave: a research agenda for marketing and consumer research
P Maclaran
Journal of Marketing Management 31 (15-16), 1732-1738, 2015
1252015
The (re‐) configuration of production and consumption in empty nest households/families
MK Hogg, C Folkman Curasi, P Maclaran
Consumption Markets & Culture 7 (3), 239-259, 2004
1102004
Analysing qualitative data: computer software and the market research practitioner
P Maclaran, M Catterall
Qualitative market research: An international Journal, 2002
1062002
Body talk: Questioning the assumptions in cognitive age
M Catterall, P Maclaran
Psychology & Marketing 18 (10), 1117-1133, 2001
912001
I can't believe it's not Bakhtin!: literary theory, postmodern advertising, and the gender agenda
S Brown, L Stevens, P Maclaran
Journal of Advertising 28 (1), 11-24, 1999
901999
Rhetorical issues in writing interpretivist consumer research
MK Hogg, P Maclaran
Qualitative market research: an international journal, 2008
892008
Marketing and feminism: Current issues and research
M Catterall, P Maclaran, L Stevens
Routledge, 2013
882013
Consumption and spirituality
D Rinallo, LM Scott, P Maclaran
Routledge, 2013
882013
Marketing and feminism in historic perspective
P Maclaran
Journal of Historical Research in Marketing, 2012
842012
The SAGE handbook of marketing theory
P Maclaran
Sage Publications, 2009
802009
Postmodern paralysis: the critical impasse in feminist perspectives on consumers
M Catterall, P Maclaran, L Stevens
Journal of Marketing Management 21 (5-6), 489-504, 2005
782005
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