Andreas B. Eisingerich
Andreas B. Eisingerich
Professor of Marketing, Imperial College Business School, Imperial College London
Verified email at
Cited by
Cited by
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci
Journal of marketing 74 (6), 1-17, 2010
Drivers of brand commitment: A cross-national investigation
AB Eisingerich, G Rubera
Journal of International Marketing 18 (2), 64-79, 2010
Attachment–aversion (AA) model of customer–brand relationships
CW Park, AB Eisingerich, JW Park
Journal of consumer psychology 23 (2), 229-248, 2013
How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty
AB Eisingerich, SJ Bell, P Tracey
Research policy 39 (2), 239-253, 2010
The role of brand logos in firm performance
CW Park, AB Eisingerich, G Pol, JW Park
Journal of business research 66 (2), 180-187, 2013
Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth
AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell
Journal of Consumer Psychology 25 (1), 120-128, 2015
Perceived service quality and customer trust: does enhancing customers' service knowledge matter?
AB Eisingerich, SJ Bell
Journal of service research 10 (3), 256-268, 2008
Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information
AB Eisingerich, G Rubera, M Seifert, G Bhardwaj
Journal of Service Research 14 (1), 60-75, 2011
Maintaining customer relationships in high credence services
AB Eisingerich, SJ Bell
Journal of Services Marketing 21 (4), 253-262, 2007
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized …
S Ren, AB Eisingerich, HT Tsai
International Business Review 24 (4), 642-651, 2015
The paradox of customer education: Customer expertise and loyalty in the financial services industry
SJ Bell, AB Eisingerich
European Journal of Marketing 41 (5/6), 466-486, 2007
Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty
AB Eisingerich, SJ Bell
Journal of financial services marketing 10, 86-97, 2006
Hook vs. hope: How to enhance customer engagement through gamification
AB Eisingerich, A Marchand, MP Fritze, L Dong
International Journal of Research in Marketing 36 (2), 200-215, 2019
Attitudes and acceptance of oral and parenteral HIV preexposure prophylaxis among potential user groups: a multinational study
AB Eisingerich, A Wheelock, GB Gomez, GP Garnett, MR Dybul, PK Piot
PloS one 7 (1), e28238, 2012
Managing service innovation and interorganizational relationships for firm performance: to commit or diversify?
AB Eisingerich, G Rubera, M Seifert
Journal of Service Research 11 (4), 344-356, 2009
Internationalization strategies of emerging markets firms
HT Tsai, AB Eisingerich
California management review 53 (1), 114-135, 2010
Acta non verba? The role of customer participation and word of mouth in the relationship between service firms’ customer satisfaction and sales performance
AB Eisingerich, S Auh, O Merlo
Journal of Service Research 17 (1), 40-53, 2014
How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment
Y Liu, M Hultman, AB Eisingerich, X Wei
Annals of Tourism Research 81, 102879, 2020
Improvised Marketing Interventions in Social Media
A Borah, S Banerjee, YT Lin, A Jain, AB Eisingerich
Journal of Marketing 84 (2), 69-91, 2020
Connecting with your dentist on facebook: patients’ and dentists’ attitudes towards social media usage in dentistry
N Parmar, L Dong, AB Eisingerich
Journal of medical Internet research 20 (6), e10109, 2018
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