| Visual rhetoric and global advertising imagery S Bulmer, M Buchanan‐Oliver Journal of Marketing Communications 12 (1), 49-61, 2006 | 173 | 2006 |
| Insights into interpreting integrated marketing communications: A two‐nation qualitative comparison L Eagle, PJ Kitchen, S Bulmer European Journal of Marketing 41 (7/8), 956-970, 2007 | 144 | 2007 |
| Exploring the adoption of self-service checkouts and the associated social obligations of shopping practices S Bulmer, J Elms, S Moore Journal of Retailing and Consumer Services. 42 (May), 107-116, 2018 | 116 | 2018 |
| Meaningless or meaningful? Interpretation and intentionality in post‐modern communication S Bulmer, M Buchanan‐Oliver Journal of Marketing Communications 10 (1), 1-15, 2004 | 65 | 2004 |
| Experiences of brands and national identity S Bulmer, M Buchanan-Oliver Australasian Marketing Journal 18 (4), 199-205, 2010 | 57 | 2010 |
| The social significance of AI in retail on customer experience and shopping practices S Moore, S Bulmer, J Elms Journal of Retailing and Consumer Services 64, 102755, 2022 | 51 | 2022 |
| Evidence of IMC in social marketing J Hawkins, S Bulmer, L Eagle Journal of Social Marketing 1 (3), 228-239, 2011 | 50 | 2011 |
| Advertising across cultures: Interpretations of visually complex advertising S Bulmer, M Buchanan-Oliver Journal of current issues & research in Advertising 28 (1), 57-71, 2006 | 48 | 2006 |
| Consumer value in complementary and alternative medicine (CAM) health care services S Dodds, S Bulmer, A Murphy Australasian Marketing Journal (AMJ) 22 (3), 218-229, 2014 | 42 | 2014 |
| Exploring the link between obesity and advertising in New Zealand L Eagle, S Bulmer, A De Bruin, PJ Kitchen Journal of Marketing Communications 10 (1), 49-67, 2004 | 42 | 2004 |
| Incorporating visual methods in longitudinal transformative service research S Dodds, AJ Bulmer, Sandy: Murphy Journal of Service Theory and Practice, 2018 | 25 | 2018 |
| Uncertainties Associated with the Estimation of Fo Values in Cans Which Heat by Conduction G Robertson, S Miller Journal of Food Technology 19 (5), 623-630, 1984 | 23 | 1984 |
| Marketing Communications Implications of Children’s New Electronic Media Use: A Survey of Parental Opinions and Perceptions. L Eagle, S Bulmer, A de Bruin Journal of Marketing Communications 9 (3), 129-146, 2003 | 20 | 2003 |
| Complex and controversial causes for the ‘obesity epidemic’: the role of marketing communications L Eagle, S Bulmer, PJ Kitchen, J Hawkins Journal of Medical Marketing 4 (3), 271-287, 2004 | 18 | 2004 |
| Children's perceptions of advertising S Bulmer Department of Commerce, Massey University at Albany, 2001 | 18 | 2001 |
| How do brands affect national identity? S Bulmer PhD Thesis-University of Auckland, 2011 | 14 | 2011 |
| Violence, values, and the electronic media environment L Eagle, A de Bruin, S Bulmer Corporate Communications: An International Journal 7 (1), 25-33, 2002 | 14 | 2002 |
| Exploring consumers’ experiences of spiritual value in healthcare services S Dodds, SL Bulmer, AJ Murphy Social Responsibility Journal 14 (2), 287-301, 2018 | 13 | 2018 |
| Cause‐related events: fulfilling the objectives of social partnerships A Lyes, N Palakshappa, S Bulmer International Journal of Nonprofit and Voluntary Sector Marketing 21 (4 …, 2016 | 13 | 2016 |
| Advertising and Children: Issues and Policy Options S Eagle, Lynne: Bulmer, A de Bruin, P Kitchen Journal of Promotion Management 11 (2/3), 175 – 194, 2005 | 13* | 2005 |
