David Schweidel
David Schweidel
Goizueta Business School, Emory University
Verified email at - Homepage
Cited by
Cited by
Online product opinions: Incidence, evaluation, and evolution
WW Moe, DA Schweidel
Marketing Science 31 (3), 372-386, 2012
Uniting the tribes: Using text for marketing insight
J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel
Journal of marketing 84 (1), 1-25, 2020
Listening in on social media: A joint model of sentiment and venue format choice
DA Schweidel, WW Moe
Journal of marketing research 51 (4), 387-402, 2014
Modeling the role of message content and influencers in social media rebroadcasting
Y Zhang, WW Moe, DA Schweidel
International Journal of Research in Marketing 34 (1), 100-119, 2017
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice
R Peres, M Schreier, D Schweidel, A Sorescu
International Journal of Research in Marketing 40 (2), 269-275, 2023
Binge watching and advertising
DA Schweidel, WW Moe
Journal of Marketing 80 (5), 1-19, 2016
Opportunities for innovation in social media analytics
WW Moe, DA Schweidel
Journal of product innovation management 34 (5), 697-702, 2017
Understanding service retention within and across cohorts using limited information
DA Schweidel, PS Fader, ET Bradlow
Journal of Marketing 72 (1), 82-94, 2008
Incorporating direct marketing activity into latent attrition models
DA Schweidel, G Knox
Marketing Science 32 (3), 471-487, 2013
Capturing marketing information to fuel growth
RY Du, O Netzer, DA Schweidel, D Mitra
Journal of Marketing 85 (1), 163-183, 2021
Portfolio dynamics for customers of a multiservice provider
DA Schweidel, ET Bradlow, PS Fader
Management Science 57 (3), 471-486, 2011
Blockchain meets marketing: Opportunities, threats, and avenues for future research
R Peres, M Schreier, DA Schweidel, A Sorescu
International Journal of Research in Marketing 40 (1), 1-11, 2023
Television advertising and online word-of-mouth: An empirical investigation of social TV activity
BL Fossen, DA Schweidel
Marketing Science 36 (1), 105-123, 2017
Social media intelligence
WW Moe, DA Schweidel
Cambridge University Press, 2014
Modeling customer lifetimes with multiple causes of churn
M Braun, DA Schweidel
Marketing Science 30 (5), 881-902, 2011
A bivariate timing model of customer acquisition and retention
DA Schweidel, PS Fader, ET Bradlow
Marketing Science 27 (5), 829-843, 2008
Generative AI has an intellectual property problem
G Appel, J Neelbauer, DA Schweidel
Harvard Business Review 7, 2023
How consumer digital signals are reshaping the customer journey
DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ...
Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022
Capturing changes in social media content: A multiple latent changepoint topic model
N Zhong, DA Schweidel
Marketing Science 39 (4), 827-846, 2020
Social TV, advertising, and sales: Are social shows good for advertisers?
BL Fossen, DA Schweidel
Marketing science 38 (2), 274-295, 2019
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