| Developing a tourism impact attitude scale SV Lankford, DR Howard Annals of tourism research 21 (1), 121-139, 1994 | 1838 | 1994 |
| Analyzing the commitment-loyalty link in service contexts MP Pritchard, ME Havitz, DR Howard Journal of the academy of marketing science 27, 333-348, 1999 | 1817 | 1999 |
| Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty. DF Mahony, R Madrigal, D Howard Sport marketing quarterly 9 (1), 2000 | 879 | 2000 |
| The loyal traveler: Examining a typology of service patronage MP Pritchard, DR Howard Journal of travel research 35 (4), 2-10, 1997 | 690 | 1997 |
| Financing sport DR Howard, JL Crompton (No Title), 1995 | 653 | 1995 |
| Testing the involvement profile (IP) scale in the context of selected recreational and touristic activities F Dimanche, ME Havitz, DR Howard Journal of leisure research 23 (1), 51-66, 1991 | 403 | 1991 |
| Loyalty measurement: A critical examination and theoretical extension MP Pritchard, DR Howard, ME Havitz Leisure Sciences 14 (2), 155-164, 1992 | 398 | 1992 |
| The complex and dynamic nature of leisure experience Y Lee, J Dattilo, D Howard Journal of Leisure research 26 (3), 195-211, 1994 | 374 | 1994 |
| Who makes the decision: The parent or the child? The perceived influence of parents and children on the purchase of recreation services DR Howard, R Madrigal Journal of leisure research 22 (3), 244-258, 1990 | 342 | 1990 |
| Testing an international tourist role typology C Mo, DR Howard, ME Havitz Annals of tourism research 20 (2), 319-335, 1993 | 341 | 1993 |
| Ego involvement and leisure behavior: A conceptual specification SW Selin, DR Howard Journal of leisure Research 20 (3), 237-244, 1988 | 317 | 1988 |
| How enduring is enduring involvement? A seasonal examination of three recreational activities ME Havitz, DR Howard Journal of consumer Psychology 4 (3), 255-276, 1995 | 277 | 1995 |
| Air travel information and computer data compilation, retrieval and display method and system B Davis, S Blachowicz, L Brasfield, D Howard, D Helms, C Paynter, ... US Patent 6,353,794, 2002 | 226 | 2002 |
| An analysis of consumer loyalty to municipal recreation programs SW Selin, DR Howard, E Udd, TT Cable Taylor & Francis Group 10 (3), 217-223, 1988 | 203 | 1988 |
| Financing, managing and marketing recreation and park resources. D Howard, JL Crompton | 191 | 1980 |
| Who are the consumers of public park and recreation services? An analysis of the users and non-users of three municipal leisure service organizations. DR Howard, JL Crompton | 181 | 1984 |
| Sport business in the next decade: A general overview of expected trends DF Mahony, DR Howard Journal of sport management 15 (4), 275-296, 2001 | 166 | 2001 |
| Consumer involvement profiles as a tourism segmentation tool DF Dimanche, DME Havitz, DDR Howard Journal of Travel & Tourism Marketing 1 (4), 33-52, 1993 | 166 | 1993 |
| Contemporary attitude theory in sport: Theoretical considerations and implications DC Funk, CP Haugtvedt, DR Howard Sport Management Review 3 (2), 125-144, 2000 | 159 | 2000 |
| Athletic success and private giving to athletic and academic programs at NCAA institutions JL Stinson, DR Howard Journal of Sport Management 21 (2), 235-264, 2007 | 148 | 2007 |
