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Charles Graham
Charles Graham
Associate Professor, London South Bank University. Adjunct Research Fellow, Ehrenberg Bass Institute
Verified email at lsbu.ac.uk
Title
Cited by
Cited by
Year
Double Jeopardy–50 years on. Reviving a forgotten tool that still predicts brand loyalty
C Graham, D Bennett, K Franke, CL Henfrey, M Nagy-Hamada
Australasian Marketing Journal 25 (4), 278-287, 2017
382017
What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium
CDA Graham
Journal of Marketing Management 25 (9-10), 867-874, 2009
372009
The long-term erosion of repeat-purchase loyalty
JG Dawes, C Graham, G Trinh
European Journal of Marketing 55 (3), 763-789, 2021
242021
Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand
D Bennett, C Graham
Competitive Intelligence, Analysis and Strategy, 139-151, 2014
242014
Making sense of common Dirichlet deviations
J Scriven, J Bound, C Graham
Australasian Marketing Journal 25 (4), 294-308, 2017
212017
The generation Z audience for in-app advertising
C Graham, F Young, A Marjan
Journal of Indian Business Research 13 (3), 343-360, 2021
182021
Estimating the value of passing trade from pedestrian density
C Graham, K Khan, M Ilyas
Journal of Retailing and Consumer Services 46, 103-111, 2019
152019
Quantifying the target market for advertisers
C Graham, R Kennedy
Journal of Consumer Behaviour 21 (1), 33-48, 2022
132022
Marketing's 60/20 Pareto law
B Sharp, J Romaniuk, C Graham
Available at SSRN: https://ssrn.com/abstract=3498097 or http://dx.doi.org/10 …, 2019
122019
The unbearable lightness of buying
J Dawes, C Graham, G Trinh, B Sharp
Journal of Marketing Management 38 (7-8), 683-708, 2022
102022
Why include the BOP in your international marketing strategy
M Nagy, D Bennett, C Graham
International Marketing Review 37 (1), 76-97, 2020
102020
Will a smart city have a high street?
C Graham, A Peleg
Sustainable Smart Cities: Creating Spaces for Technological, Social and …, 2017
82017
Investigating undercurrents of stationarity and growth with long-term panel data
S Dunn, C Graham, M Nenycz-Thiel, A Tanusondjaja
International Journal of Market Research 63 (6), 786-809, 2021
62021
A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets
M Nagy, D Bennett, C Graham
Academy of Marketing, London, 2019, 2019
52019
Predicting Category Growth from Quarterly Penetration
M Nenycz-Thiel, B McColl, J Dawes, G Trinh, C Graham
ANZMAC, Adelaide, 2018, 2018
52018
Loyalty Deficits for Small Share Brands
K Franke, DR Bennett, C Graham
Academy of Marketing, Hull, 2017, 2017
52017
Don’t try to manage brand loyalty
D Bennet, C Graham, J Scriven
International Marketing Trends 1, 28, 2010
52010
A rising tide lifts all boats: the role of share and category changes in managing organic sales growth
A Tanusondjaja, C Graham, S Dunn, M Nenycz-Thiel, B McColl
Journal of Strategic Marketing 30 (6), 588-605, 2022
42022
The relationship between high street footfall, attraction and conversion
C Graham
Marketing in a Changing World, Cyprus, 2016, 2016
42016
Is Category Expansion a Realistic Long-Term Objective for Established Brands?
S Dunn, C Graham, A Tanusondjaja, M Nenycz-Thiel
2020 Academy of Marketing Science World Marketing Congress Brisbane, Australia, 2020
32020
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