| Measuring users’ value experience on a travel website (e-value) what value is cocreated by the user? AA Mohd-Any, H Winklhofer, C Ennew Journal of Travel Research 54 (4), 496-510, 2015 | 175 | 2015 |
| Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any Electronic Markets 26, 157-171, 2016 | 155 | 2016 |
| Food choice motives of different ethnics and the foodies segment in Kuala Lumpur A Asraf Mohd-Any, N Shahnaz Mahdzan, C Siang Cher British Food Journal 116 (12), 1879-1896, 2014 | 69 | 2014 |
| To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers L Mohd-Any, A. A., Mutum, D. S., Ghazali, E. M., & Mohamed-Zulkifli Journal of Service Theory and Practice, in press, 2019 | 66 | 2019 |
| Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector MM Sarker, AA Mohd-Any, Y Kamarulzaman Journal of Hospitality and Tourism Management 38, 39-48, 2019 | 58 | 2019 |
| The influence of financial literacy, risk aversion and expectations on retirement planning and portfolio allocation in Malaysia NS Mahdzan, AA Mohd-Any, MK Chan Gadjah Mada International Journal of Business 19 (3), 267-288, 2017 | 55 | 2017 |
| Validating a consumer-based service brand equity (CBSBE) model in the airline industry M Sarker, AA Mohd-Any, Y Kamarulzaman Journal of Retailing and Consumer Services 59, 102354, 2021 | 53 | 2021 |
| Value evaluation of customer experience using consumer generated content S Shilpa Iyanna, C Bosangit, A Mohd-Any International journal of management and marketing research 5 (2), 89-102, 2012 | 20 | 2012 |
| Antecedents of consumer-based electronic retail brand equity: An integrated model MM Butt, Y Yingchen, AA Mohd-Any, DS Mutum, H Ting, KK Wei Asian Academy of Management Journal 23 (2), 69-99, 2018 | 14 | 2018 |
| Avoidance of sponsored posts on consumer-generated content: a study of personal blogs DS Mutum, EM Ghazali, AA Mohd-Any, B Nguyen The Bottom Line 31 (1), 76-94, 2018 | 13 | 2018 |
| Young adults' perceptions of online service quality AA Mohd-Any, NS Mahdzan, H Valinejad International Journal of Electronic Marketing and Retailing 7 (2), 91-114, 2016 | 9 | 2016 |
| Social media agencies and clients: A resource integration approach AN Lone, AA Mohd-Any, NA Mohd Salleh Journal of Business-to-Business Marketing 28 (4), 369-394, 2021 | 5 | 2021 |
| Case Study 1: Co-creating value with online banking services: The case of Maybank NS Mahdzan, AA Mohd-Any, ZL Hamzah Services Marketing Cases in Emerging Markets: An Asian Perspective, 5-16, 2017 | 5 | 2017 |
| Case Study 1: Co-creating value with online banking services: The case of Maybank NS Mahdzan, AA Mohd-Any, ZL Hamzah Services Marketing Cases in Emerging Markets: An Asian Perspective, 5-16, 2017 | 5 | 2017 |
| Online purchasing: the role of web experience factors NAM Salleh, NC Ha, PJ Kitchen, AA Mohd-Any International Journal of Electronic Marketing and Retailing 10 (3), 260-282, 2019 | 3 | 2019 |
| Does patient empowerment matter in building loyalty? AA Mohd‐Any, M Sundramohana, M Sarker International Journal of Consumer Studies 46 (2), 653-675, 2022 | 2 | 2022 |
| Understanding users' switching intention of cloud storage services: A push‐pull‐mooring framework AA Mohd‐Any, M Sarker, FLZ Hui Journal of Consumer Behaviour 23 (2), 748-768, 2024 | 1 | 2024 |
| Case Study 11: Prince Court Medical Centre (PCMC): The Hospital with a 5-Star Hotel-Like Experience and Beyond AA Mohd-Any, NS Mahdzan Services Marketing Cases in Emerging Markets: An Asian Perspective, 137-147, 2017 | 1 | 2017 |
| Translating Practice Theory into Consumer Research with Coherent Research Strategies Y Lee, AA Mohd-Any, N Che-Ha | | |
| Key Factors for Engagement in Independent Financial Adviser (IFA) Services in Malaysia NS Mahdzan, AA Mohd-Any, AWA WZ | | |
Nurul Shahnaz MahdzanUniversity of MalayaVerified email at um.edu.my
