Nikolaos Tzokas
Nikolaos Tzokas
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Industrial companies' evaluation criteria in new product development gates
S Hart, E Jan Hultink, N Tzokas, HR Commandeur
Journal of Product Innovation Management 20 (1), 22-36, 2003
Assessing the innovativeness of organizations and its antecedents: Project Innovstrat
GJ Avlonitis, A Kouremenos, N Tzokas
European Journal of Marketing, 1994
Customer relationship management: A capabilities portfolio perspective
E Plakoyiannaki, N Tzokas
Journal of Database Marketing & Customer Strategy Management 9 (3), 228-237, 2002
Navigating the new product development process
N Tzokas, EJ Hultink, S Hart
Industrial marketing management 33 (7), 619-626, 2004
Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs
N Tzokas, YA Kim, H Akbar, H Al-Dajani
Industrial Marketing Management 47, 134-142, 2015
Integrating information technology into marketing practice–the IT reality of contemporary marketing practice
M Brady, M Saren, N Tzokas
Journal of Marketing Management 18 (5-6), 555-577, 2002
Relationship marketing: What if…?
C Veloutsou, M Saren, N Tzokas
European journal of marketing, 2002
Competitive advantage, knowledge and relationship marketing: where, what and how?
N Tzokas, M Saren
Journal of Business & Industrial Marketing, 2004
Are loyalty schemes a manifestation of relationship marketing?
S Hart, A Smith, L Sparks, N Tzokas
Journal of marketing management 15 (6), 541-562, 1999
Antecedents and consequences of relationship marketing: Insights from business service salespeople
A Sharma, N Tzokas, M Saren, P Kyziridis
Industrial Marketing Management 28 (6), 601-611, 1999
The impact of marketing research activity on SME export performance: evidence from the UK
S Hart, N Tzokas
Journal of small business management 37 (2), 63, 1999
Value transformation in relationship marketing
N Tzokas, M Saren
Australasian Marketing Journal (AMJ) 7 (1), 52-62, 1999
Purchasing practices in small-to medium-sized enterprises: An examination of strategic purchasing adoption, supplier evaluation and supplier capabilities
AD Pressey, HM Winklhofer, NX Tzokas
Journal of purchasing and supply management 15 (4), 214-226, 2009
Marketing and entrepreneurial orientation in small firms
N Tzokas, S Carter, P Kyriazopoulos
Enterprise and innovation management studies 2 (1), 19-33, 2001
Some dangerous axioms of relationship marketing
MJ Saren, NX Tzokas
Journal of Strategic Marketing 6 (3), 187-196, 1998
Relationship marketing as an ethical approach: philosophical and managerial considerations
SG Kavali, NX Tzokas, MJ Saren
Management Decision, 1999
Retail loyalty schemes: results from a consumer diary study
A Smith, L Sparks, S Hart, N Tzokas
Journal of Retailing and Consumer Services 10 (2), 109-119, 2003
Building relationship platforms in consumer markets: a value chain approach
N Tzokas, M Saren
Journal of Strategic Marketing 5 (2), 105-120, 1997
An analysis of product deletion scenarios
GJ Avlonitis, SJ Hart, NX Tzokas
Journal of Product Innovation Management: An International Publication of …, 2000
How critical is employee orientation for customer relationship management? Insights from a case study
E Plakoyiannaki, N Tzokas, P Dimitratos, M Saren
Journal of Management Studies 45 (2), 268-293, 2008
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