Niall Caldwell
Niall Caldwell
Faculty of Business and Law, Anglia Ruskin University
Verified email at anglia.ac.uk
TitleCited byYear
The differences between branding a country, a region and a city: Applying the Brand Box Model
N Caldwell, JR Freire
Journal of brand management 12 (1), 50-61, 2004
5352004
The emergence of museum brands
NG Caldwell
International Journal of arts management, 28-34, 2000
1272000
Measuring brand associations for museums and galleries using repertory grid analysis
N Caldwell, J Coshall
Management Decision 40 (4), 383-392, 2002
1132002
(Rethinking) the measurement of service quality in museums and galleries
N Caldwell
International Journal of Nonprofit and Voluntary Sector Marketing 7 (2), 161-171, 2002
412002
The whipple ‘time-clock’experiment: Measurement of visitor engagement in a small museum
N Caldwell
Retrieved March 20, 2008, 2005
172005
Tourists' Preference Structures for London's Tate Modern Gallery: The Implications for Strategic Marketing
N Caldwell, J Coshall
Journal of Travel & Tourism Marketing 14 (2), 23-45, 2003
92003
Do Museums have" Brand Identities" that are Recognised by Visitors?
N Caldwell
7th International Conference on Arts and Cultural Managements, 2003
32003
Star quality: celebrity casting in London West End theatres
N Caldwell, K Nicholson
Arts Marketing: An International Journal, Vol. 4 Iss 1/2 pp. 136 - 155 4 (1 …, 2014
22014
The Emergence of Brand Building: William Lever and Sunlight Soap (UK, 1884)
N Caldwell, S Patnaik
Academy of Management Proceedings 2018 (1), 13931, 2018
2018
Star quality: celebrity casting in London West End theatres
C Baumgarth, D O'Reilly, N Caldwell, K Nicholson
Arts Marketing: An International Journal, 2014
2014
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