| The differences between branding a country, a region and a city: Applying the Brand Box Model N Caldwell, JR Freire Journal of brand management 12 (1), 50-61, 2004 | 794 | 2004 |
| The emergence of museum brands NG Caldwell International Journal of Arts Management, 28-34, 2000 | 203 | 2000 |
| Measuring brand associations for museums and galleries using repertory grid analysis N Caldwell, J Coshall Management Decision 40 (4), 383-392, 2002 | 160 | 2002 |
| (Rethinking) the measurement of service quality in museums and galleries N Caldwell International Journal of Nonprofit and Voluntary Sector Marketing 7 (2), 161-171, 2002 | 61 | 2002 |
| The whipple ‘time-clock’experiment: Measurement of visitor engagement in a small museum N Caldwell Retriev. March 20, 2008, 2005 | 16 | 2005 |
| Tourists' preference structures for London's Tate Modern Gallery: The implications for strategic marketing N Caldwell, J Coshall Journal of Travel & Tourism Marketing 14 (2), 23-45, 2003 | 13 | 2003 |
| Do Museums Have’Brand Identities' That Are Recognised By Visitors N Caldwell 7th International Conference on Arts and Cultural Managements, 2003 | 5 | 2003 |
| Star quality: celebrity casting in London West End theatres N Caldwell, K Nicholson Arts Marketing: An International Journal, Vol. 4 Iss 1/2 pp. 136 - 155 4 (1 …, 2014 | 4 | 2014 |
| The Emergence of Brand Building: William Lever and Sunlight Soap (UK, 1884) N Caldwell, S Patnaik Academy of Management Proceedings 2018 (1), 13931, 2018 | | 2018 |
