| Market-system design optimization with consider-then-choose models W Ross Morrow, M Long, EF MacDonald Journal of Mechanical Design 136 (3), 031003, 2014 | 48 | 2014 |
| Consider-then-choose models in decision-based design optimization WR Morrow, M Long, EF MacDonald International Design Engineering Technical Conferences and Computers and …, 2012 | 12 | 2012 |
| Should optimal designers worry about consideration? M Long, WR Morrow International Design Engineering Technical Conferences and Computers and …, 2014 | 7 | 2014 |
| Consideration-Constrained Engineering Design for Strategic Insights M Long, M Erickson, EF MacDonald Journal of Mechanical Design 141 (6), 2019 | 2 | 2019 |
| Modeling Consideration Gives Strategic Design Insight for Addressing Diesel and Brand Perception M Erickson, EF MacDonald, M Long International Design Engineering Technical Conferences and Computers and …, 2016 | | 2016 |
| Consideration behavior and design decision making M Long Iowa State University, 2016 | | 2016 |
