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Anna Dubiel
Anna Dubiel
Senior Lecturer in Marketing, King's Business School
Verified email at kcl.ac.uk
Title
Cited by
Cited by
Year
The antecedents and consequences of affordable value innovations for emerging markets
H Ernst, HN Kahle, A Dubiel, J Prabhu, M Subramaniam
Journal of Product Innovation Management 32 (1), 65-79, 2015
2292015
The democratizing effects of frugal innovation: Implications for inclusive growth and state-building
H Nari Kahle, A Dubiel, H Ernst, J Prabhu
Journal of Indian Business Research 5 (4), 220-234, 2013
1002013
From the special issue editors: Innovations for and from emerging markets.
M Subramaniam, H Ernst, A Dubiel
Journal of Product Innovation Management 32 (1), 2015
692015
Success factors of new product development for emerging markets
A Dubiel, H Ernst
The PDMA handbook of new product development 3, 100-114, 2013
382013
Do not miss the boat to outside-in open innovation: Enable your employees
S Markovic, M Bagherzadeh, A Dubiel, J Cheng, W Vanhaverbeke
Industrial Marketing Management 91, 152-161, 2020
272020
International-market-information use across new-product-development stages: Antecedents and performance implications
A Dubiel, S Banerjee, H Ernst, M Subramaniam
International Marketing Review, 2018
232018
Industrielle Forschung und Entwicklung in Emerging Markets
H Ernst, AT Dubiel, M Fischer
Gabler, 2009
142009
Firm characteristics and NPD program success: the significant influence of global discovery management
A Dubiel, SS Durmusoglu, S Gloeckner
Journal of Product Innovation Management 33, 86-100, 2016
102016
Keeping up with the virtual voice of the customer—Social media applications in product innovation
A Dubiel, TO Brexendorf, S Glöckner
Open Innovation: New Product Development Essentials from the PDMA, 57-79, 2014
62014
Industrial R&D centers in emerging markets: motivations, barriers, and success factors
A Dubiel, H Ernst
The Offshoring Challenge: Strategic Design and Innovation for Tomorrow’s …, 2013
62013
Same, Same but Different! New Service Development in the Context of Emerging Markets: A Review
A Dubiel, P Mukherji
International Marketing Review 39 (5), 1226-1251, 2022
32022
Paris-Pitesti-How the Dacia Logan is changing the innovation rules in the automotive industry
A Kukreja, A Dubiel
32010
Reverse innovation in action: Romanian cars from a French company on the German autobahn
V Govindarajan, A Dubiel
32010
Strategische Bedeutung lokaler F&E in Emerging Markets: Wie Unternehmen Innovationen aus ihren lokalen Standorten weltweit nutzen können
H Ernst, AT Dubiel, M Fischer
Industrielle Forschung und Entwicklung in Emerging Markets: Motive …, 2009
32009
How to build and manage a global R&D centre-The case of GE in India
A Dubiel, H Ernst
22009
Burning the candle at both ends: how to balance potential profitability and brand protection when licensing brands
A Meschnig, C Decker-Lange, A Dubiel
European Journal of Marketing 57 (9), 2407-2431, 2023
12023
From formation to performance outcomes: A review and agenda for licensing research
A Meschnig, A Dubiel
Journal of Business Research 167, 114181, 2023
12023
Successful new product development for international markets
A Dubiel
WHU-Otto Beisheim School of Management, 2011
12011
Gateway to Successful Global NPD: The Case of SAP Labs India
A Dubiel, H Ernst
2013
Deep Sea vs. Inshore Fishing–Impact of Market Information Internationalization on NPD Performance
A Dubiel, C Grimpe
Academy of Management Proceedings 2012 (1), 14194, 2012
2012
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