| The social marketing paradox: challenges and opportunities for the discipline MB Akbar, L Foote, A Lawson, J French, S Deshpande, NR Lee International Review on Public and Nonprofit Marketing, 1-23, 2021 | 30 | 2021 |
| Critical review on social marketing planning approaches MB Akbar, J French, A Lawson Social Business 9 (4), 361-393, 2019 | 30 | 2019 |
| What causes social marketing programs to fail? A qualitative study MB Akbar, L Foote, C Soraghan, R Millard, F Spotswood Social Marketing Quarterly 27 (2), 99-116, 2021 | 23 | 2021 |
| An analysis of social marketing practice: Factors associated with success MB Akbar, I Garnelo-Gomez, L Ndupu, E Barnes, C Foster Health Marketing Quarterly 39 (4), 356-376, 2022 | 19 | 2022 |
| Social marketing: advancing a new planning framework to guide programmes MB Akbar, LB Ndupu, J French, A Lawson RAUSP Management Journal 56, 266-281, 2021 | 18 | 2021 |
| Use of social marketing principles in sexual health: An exploratory review MB Akbar, J French, A Lawson Social Business 10 (4), 365-381, 2020 | 9 | 2020 |
| COVID-19 vaccine perceptions among South Asian communities in the UK: An application of the theory of planned behavior MB Akbar, L Singh, S Deshpande, N Amoncar Health Marketing Quarterly 40 (3), 271-288, 2023 | 6 | 2023 |
| conceptualizing embracing and measuring failure in social marketing practice AL M Bilal Akbar, Liz Foote Social Marketing Quarterly, 2023 | 4 | 2023 |
| Social marketing statement of ethics K Kubacki, B Akbar, JB Chamorro, J French, D Lee, D Ong, ... International Social Marketing Association, 2023 | 4 | 2023 |
| Lauterborn’s 4Cs MB Akbar, A Lawson, N Turner The Palgrave Encyclopedia of Social Marketing, 1-8, 2022 | 4 | 2022 |
| A Reflection on the 7th World Social Marketing Conference (2022) MB Akbar, J French Social Marketing Quarterly 28 (4), 271-273, 2022 | 2 | 2022 |
| Verification of GPDS planning framework for social marketing: a Delphi method LB M. B. Akbar International Review on Public and Nonprofit Marketing, 2023 | 1 | 2023 |
| Evaluating the impact of an incentive scheme to encourage pregnant people to set quit-smoking date W Seamus Allison, M. Bilal Akbar, Claire, Allison, Karla Padley, Stephen European Journal of Marketing, 2024 | | 2024 |
| Conceptualising reflexivity within critical discourse of social marketing R Millard, MB Akbar Journal of Social Marketing 14 (1), 73-94, 2024 | | 2024 |
| Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum R Tomasella, B., Akbar, M. B., Lawson, A., Howarth, R., Bedford Journal of Marketing Education, 2024 | | 2024 |
| Social marketing as a behaviour change strategy to increase tourists’ pro-environmental behaviour MB Akbar, I Azara, A Lawson, B Tomasella Handbook on Tourism and Behaviour Change, 138-155, 2023 | | 2023 |
| Two-stage taxonomy for measuring success in social marketing practice AL M. Bilal Akbar, Nihar Amoncar, Erik Cateriano-Arevalo Journal of Social Marketing, 2023 | | 2023 |
| UOKM8? Mental Health Campaign to Break Social Stigma MBAMSKAAA Lawson The Palgrave Encyclopedia of Social Marketing, 2023 | | 2023 |
| Extending Lauterborn’s 4Cs for Social Marketing MB Akbar, A Lawson, N Turner The Palgrave Encyclopedia of Social Marketing, 1-8, 2023 | | 2023 |
| Delphi method–a practical guide for verifying and validating novel developments B Akbar, SP Nadeem Researching and Analysing Business, 180-192, 2023 | | 2023 |
Jeff FrenchBrighton University Visiting ProfessorVerified email at strategic-social-marketing.org
